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How powerful Video Marketing boosts SEO?

First there was text and then images... Now make way for video content, the next SEO contender. The trend is clear, viewing video on a website from mobile or other devices is the best way to engage your visitors. "Video Traffic will be 82% of all consumer internet traffic by 2020" Video content has always been around but was nev...
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How Voice Search is changing the rules of SEO in 2018

Google back in 2002 opened a new platform for its visitors called as Voice Search. What could be more convenient than just clicking a button, asking for what you need and finding result displayed on the screen? A feature like this before was mere imagination and magic. Now, it is in our back pockets and always ready to go. In Australia, we find 55%...
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SEO For Time Poor Business Owners

Another year has flown by, and many businesses have performed well to secure their ranks on the first page. Did you manage to achieve the target or are you still running low on time & resources to focus much of your attention on SEO? Handling a versatile number of clients at our SEO company in Melbourne , we understand how troubling it can be f...
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7 Important HTML Tags for SEO Success

While creating keyword rich content and quality backlinks are an essential part of any SEO service , there is a greater benefit with HTML tags that not many people are aware of. This underlying code helps to create exceptional and engaging websites. With an abundance of new businesses popping up everyday, you simply can't afford to miss out on a fe...
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SEO Content Clusters: SEO is not all about keywords!

Usually the first thing you think of when you hear of the term SEO is keywords. You do keywords analysis, you find out what's being searched for the most, then you throw that into your blogs, meta tags and meta descriptions – that's about it right? Not quite.  Now, for those who are a little more experienced in the world of SEO – your next tho...
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Creating Effective Email Subject Lines To Drive Clicks

Email subject lines are such a vital part of email marketing, as a bad subject line will leave your email unopened or marked as junk mail. Rather than wasting good time on creating a well-crafted email campaign then having it go to waste, read on to find out about what subject lines are the most effective in getting people to click through and stay...
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How To Optimise Your Website For Google SERP

Did you know that businesses or websites on the first page of Google receive 95% of overall traffic for any particular search query? This means that if you're on any other page, you'll need to fight for the small 5% who stray past the first page! So, it's pretty clear that ​ appearing on the first page of a search engine does a lot in helping your ...
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These 6 Mistakes In AdWords Can Eat Your Marketing Dollars

​ Google AdWords is the paid pilot of your business that give you high ranks, quality conversions and produce higher sales. In spite of the fact that entrepreneurs use AdWords regularly, many accounts are badly maintained and have lost substantial amounts of money on ineffective ads.   Find out where you went wrong thr...
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6 Content Strategies that are Tried and Proved Practices

​What do you look for when you are Googling a query or just want some extra information? In this age of almost limitless knowledge, there are so many articles and blogs about the same thing. And as an SEO company, we know that hunting for information can be tedious if you're constantly encountering highly ranked websites without great content. The ...
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How SEO Works For “Low-Budget And No-Audience Websites”?

The struggle for companies to knock out competition can be a long and bitter fight. Larger companies have got the resources to produce maximum organic traffic, whereas a number of small companies are left with the online traffic scraps.  If you are a 'low-budget and no-audience' website and it seems just too hard to compete...
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Perfect SEO strategies for a new SME website

​ Local SEO Melbourne is a smart item to include in your new website build. Launching a new website is a big investment. So to get strong ROI you need your site to be seen by the right audiences and that means being recognised and ranked by major search engines like Google. An experienced yet affordable SEO company Melbourne can set your website up...
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Why Google Search Engine Rankings Fluctuate?

Internet is a place of cut-throat businesses that are going extra mile to earn reputation online. After months of effort you feel proud and excited that your business has finally made it in the top two ranking on the search engine. You feel motivated and deploy more resources and time towards the continuance of popularity. But again in days you see that the ranking drops down to the older pages. You are left puzzled when nothing went wrong from your side, how did this happen. SEO Company in Melbourne has taken the pain to keep its clients aware of such happenings and tell them what actually ca...
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Benefits Of Having XML Sitemap In Your Website

The very purpose to build your empire online is that the customers are able to find you in real time. It is your job to see that the audience can conveniently reach your website and can uninterruptedly jump from one page to another. But before this happens, the prior process is the indexing of site which needs a map of the site structure for accessibility.   Among the various SEO Services in Melbourne , XML Sitemap, once thought to be unimportant yet today is the needed course. The SEO Company in Melbourne and abroad are doing well with the XML and HTML format of Sitemap to direct the nav...
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Use of Screaming Frog Spider SEO Tool

How do you know the links you have placed are validated? How do you analyse your script and images for accuracy and optimisation? How can you be firm about getting indexed by search engine? To your answer, you need to find the appropriate tools. The right tools will scan your website and alert you after analysis with correct reporting. Among the reliable tools, SEO Company in Melbourne mentions the site analyser, Screaming Frog Spider. What is Screaming Frog Spider? This tool is worthy of recommendations it gets from the experienced SEO Companies because of its way to analyse all online aspect...
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Effective Blogging Strategies for Your Local Business

Local businesses have got an upper hand in the fight of local vs national chains with their effectual service and adept knowledge. With so many local companies emerging the marketers have buckled down to put their companies in the front list and have no complaints from customers. But how are people going to get close to your company, accept your ideologies and stand on the same ground with you? Among the SEO services in Melbourne , blogging is a tool that is making this content-driven world synchronised. This is the space that creates great links and greater online presence. It is the voice to...
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Social Media Marketing and Artificial Intelligence: Creepy or Cool?

Now-a-days with the technological advancements, we see marketers use tools to get a help in determining its customer’s response and analyse the likes and preferences over the time. Artificial Intelligence Marketing (AIM) concepts have surfaced a lot that allows social media marketers to leverage marketing techniques with Artificial Intelligence (AI) concepts and models. This machine learning offers a new form of direct marketing to customers including a concept that allows more customised, relevant focuses. There is the significant difference between what is viewed as informative content...
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Importance of SEO Copywriting & Content Writing

Content writing plays a crucial role in effectively conveying an organisation's services and strategies to its customers. As a respected SEO company in Melbourne , Webplanners understands the importance of crafting content that not only captures the emotions and information desired but also serves as a reflection of the company's identity. One of the essential components of SEO service in Melbourne is SEO copywriting. This form of content writing not only optimises web pages but also has a significant impact on attracting customers. But how is it achieved? Attracting more customers with effect...
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SEO Tools to Analyse Your Website like Google Does in 2017

SEO companies often face the common query, "Do I truly need an SEO tool?" In essence, the answer is a resounding yes. Utilising an SEO tool is a dependable means to enhance your website's efficiency and visibility. And with a multitude of SEO tools available, it becomes crucial to determine which ones from the extensive list will truly benefit your business. But why SEO? SEO tools offer time-saving benefits, cost efficiency, and the ability to enhance your site's performance through comprehensive analysis. These tools come in various forms, some of which are available for free, while others re...
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How to submit your site to Google?

An important end of SEO services in Melbourne is how well you deliver your site to the respective Search Engine for excellent public views and great ranking. SEO Company in Melbourne notices this portion as very significant and asks to have an intense revision of what you are submitting as site, in case of Google.   You put in your effort to have combined and created all valuable concepts, features, and designs intaking different feedbacks. You would now want to get your site published for people to see and response accordingly. But is that so simple to get listed in Google and be noticea...
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Important Basics of SEO Marketers Need to Know

With times changing and Google updating itself on alternate tick, SEO is no further a toddler walk in market. It has groomed in a way that the very professionals who are updated and enhanced in their style of working can only move along. The rest not-so-updated group or business would leave behind in terms of traffic and ranking. SEO Company in Melbourne believes that marketing of business is a concept with dynamics of great content, high readability and reliability, higher optimization and leading effectiveness.   SEO Company in Melbourne writes down few SEO Basics that marketers need to...
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