If you haven't been working on an SEO plan over time, you may not be reaping the benefits right now. SEO can bring long term results. We know it because we do it for all our clients. If your business also is hit by the COVID-19 pandemic, we would like to share a few things which can help your business' long-term SEO strategy. Search Engine Optimiza...

  Embarking on the beautiful year, 2019 there are not only resolutions to be made for ourselves but for our businesses too. To let an idea reach the mass in today's time is easy yet tricky with internet and social media taking a toll on each one across age group. Additionally, you wouldn't want to experience a boomerang of an idea you so passi...

Exact Match Domain had brought storm to the online world, when Google updated the algorithm in the 2012. To find out whether EMDs are still an influential thing and affect the ranking, read the blog. You website's domain name is the first thing that customers connect with. With over 339.8 million registered names , you need to settle with one that ...

So let's say you've established a new business and want to start an online marketing campaign. "Should my business use a SEO expert or maybe PPC would be enough? What is even the difference? " We have worked with hundreds of clients who have asked us the same thing. The confusion and uncertainty is understandable… while one promises an organic and ...

Did you know long-tail keywords account for 70% for all Google searches? Unlike the short keywords, long tail keywords are more specific and effective for any products or brands. As a result, the use of long tailed keywords will help with your overall conversion funnel. As a successful SEO services in Melbourne , Webplanners will detail below what ...

Google is shutting down Google+ pages. BUT Don't panic! Here we have listed the guide of what and why Google is doing this. Are you having a G+ page? In today's increasingly social world, more and more entrepreneurs are using personal social media profiles to promote their brand, products and services. Google+ is an absolutely liked platform for th...

Running an online site and bringing it up in the ranks can be quite a lengthy and tedious task, especially for time poor business owners . And this is where the important aspect of SEO comes in. From site building, content set up, copy writing to product promotion and marketing, SEO is an aspect that contributes to all these areas. If you are famil...

If your website is not optimised and is unable to process images, videos or such other heavy content fast… you lose. Being even a few milliseconds slow can give you a smaller ROI as well as delayed conversions. In a society that emphasises productivity, we are always trying to get to places faster and faster. From performance updates and same day d...

Chances are that you've clicked on this link because any phrase with 'Google' and 'ban' in the same sentence scares you a little bit.  If you aren't aware, Google will be going on a banning spree in mid-2018. Any website without an SSL certificate will be marked as 'not secure', which will also impact your rankings on Google's SERP. In the dig...

As an SEO company in Melbourne , we are often asked if blogging is important to drive traffic on to websites. Alongside that, questions like, 'does my blog have to be hosted on my website?', 'does blogging improve SEO?' and many more questions pop up as well. Here we'll be answering your queries and also clarifying the status of blogging in organic...

We've all been there. Spending hours on researching and writing a really well-rounded piece to only find that the only reason your view count is going up is because your team and extended family are clicking away, trying to support your writing endeavours. If you're struggling to get any views from people who can contribute to your business, you've come to the right place. Read on to learn how to drive more traffic to your blogs.   The number of bloggers in the world are expected to reach 31.7 million by 2020 - which is both encouraging and a little scary. Encouraging in the sense that it show...

We say that one of the worst possible things to find on the Internet is probably a bad review about your business. But, don't panic!  You can't make an omelette without a few broken eggs, so negative reviews don't define your business. In this blog, you will learn about how you should be dealing with negative Google reviews. Have you hear...

 If you could take a moment to imagine what professional SEO Companies around the world would be stressing out about, it's Google's everyday algorithm changes... However, what if we told you that there as a smarter way to do things? That the SEO strategies of 2007 isn't necessarily dead in 2018? Google's algorithms hasn't necessarily affected ...

​ Error 404 SEO is almost like a measure of how well you know your website and how much quality it provides to users. It helps any business that wants to get more traffic and have people staying longer on their page achieve just that. But did you know that the looming threat of a 404-error can seriously affect your business? A 404-error is a client...

First there was text and then images... Now make way for video content, the next SEO contender. The trend is clear, viewing video on a website from mobile or other devices is the best way to engage your visitors. "Video Traffic will be 82% of all consumer internet traffic by 2020" Video content has always been around but was nev...

Google back in 2002 opened a new platform for its visitors called as Voice Search. What could be more convenient than just clicking a button, asking for what you need and finding result displayed on the screen? A feature like this before was mere imagination and magic. Now, it is in our back pockets and always ready to go. In Australia, we find 55%...

Another year has flown by, and many businesses have performed well to secure their ranks on the first page. Did you manage to achieve the target or are you still running low on time & resources to focus much of your attention on SEO? Handling a versatile number of clients at our SEO company in Melbourne , we understand how troubling it can be f...

While creating keyword rich content and quality backlinks are an essential part of any SEO service , there is a greater benefit with HTML tags that not many people are aware of. This underlying code helps to create exceptional and engaging websites. With an abundance of new businesses popping up everyday, you simply can't afford to miss out on a fe...

Usually the first thing you think of when you hear of the term SEO is keywords. You do keywords analysis, you find out what's being searched for the most, then you throw that into your blogs, meta tags and meta descriptions – that's about it right? Not quite.  Now, for those who are a little more experienced in the world of SEO – your next tho...

Email subject lines are such a vital part of email marketing, as a bad subject line will leave your email unopened or marked as junk mail. Rather than wasting good time on creating a well-crafted email campaign then having it go to waste, read on to find out about what subject lines are the most effective in getting people to click through and stay...