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Inbound Marketing Tools and Strategies to Delight the Customers

Many businesses spend the majority of their money and time on acquiring customers. But what about those long-standing customers who consistently remain loyal to a brand? Did you ever compared how much time, efforts and money does it take for a small business to generate leads and gain a new customer to retaining existing customers? Studies show that it costs ten times more to attract a new customer than to keep one. So, for small business owners and digital marketers it makes sense to invest one portion of all your efforts & resources towards delighting & retaining current customers so...
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The Complete Guide to Writing Meaningful Content

So, writing and posting a blog is one thing - but writing a blog that will get people to stay and read is a whole different ball game. And if you follow us on social media, you'll notice that we rave about the importance of writing meaningful content - not necessarily just the typical, brain-numbing information that you read to a kid to get th...
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The importance of Branding in Marketing

Whether you're an agency, an individual marketer, or an entrepreneur who's trying to 'make it' in the marketing world - you can probably relate to this. One of the biggest pain points for people within our industry is convincing prospects and other business about the importance of branding in Marketing. While there are aspects of our business that ...
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An Introduction to White Space & Why It’s Important

White space is one of the most fundamental building blocks for an effective email, blog or webpage. However it is also one of the most commonly overlooked. As the name suggests, white space is the white space on your page. More specifically, it is how that white space is used to shape and direct your audience. Imagine your webpage as an artist does...
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