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Choosing the Right E-commerce Platform for Your Business

Choosing the right ecommerce platform is an important, yet rather difficult task for new business owners, and o ne of the biggest questions you'll have is which platform to choose and why?  It's important to note that there's so many ecommerce platforms out there, but there's no 'one size fits all' solution. Each platform has its own sets of s...
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Instagram 2018: Updates, Tips and Tricks For Businesses

As of 2018 Instagram the mobile sharing social platform amassed up to 800 million monthly active users.  With the population in the United States of America being roughly 324 million in 2017, this means that the number of users on Instagram is more than double the population of people in the U.S.A.  Wow. Though it may be ha...
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2017 Year in Review: Facebook Updates You Might Have Missed in the Last Quarter

2017 has been quite a wild ride for Facebook, for its user base and its businesses. With their new community initiatives and transparency objectives, we're beginning to see that shape Facebook's support structure for their network of businesses. In 2017 there has been a huge push for support of local businesses, communities and tools to help the ev...
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Keeping up with Google's SERP algorithms

If you could take a moment to imagine what professional SEO Companies around the world would be stressing out about, it's Google's everyday algorithm changes... However, what if we told you that there as a smarter way to do things? That the SEO strategies of 2007 isn't necessarily dead in 2018? Google's algorithms hasn't necessarily affected those ...
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Found the “Not Found” 404 Error? Fix it!

​ Error 404 SEO is almost like a measure of how well you know your website and how much quality it provides to users. It helps any business that wants to get more traffic and have people staying longer on their page achieve just that. But did you know that the looming threat of a 404-error can seriously affect your business? A 404-error is a client...
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The importance of Branding in Marketing

Whether you're an agency, an individual marketer, or an entrepreneur who's trying to 'make it' in the marketing world - you can probably relate to this. One of the biggest pain points for people within our industry is convincing prospects and other business about the importance of branding in Marketing. While there are aspects of our business that ...
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Why Magento 2 is the right choice for your business?

Introduction of Magento The introduction of Magento has boosted businesses performance by providing a high level of creativity and customization. Magento ecommerce development became a trending subject in the online market mainly because of its flexibility. Developers could grab functions from pre-defined extensions and innovate a lot more than usu...
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How powerful Video Marketing boosts SEO?

First there was text and then images... Now make way for video content, the next SEO contender. The trend is clear, viewing video on a website from mobile or other devices is the best way to engage your visitors. "Video Traffic will be 82% of all consumer internet traffic by 2020" Video content has always been around but was nev...
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How Voice Search is changing the rules of SEO in 2018

Google back in 2002 opened a new platform for its visitors called as Voice Search. What could be more convenient than just clicking a button, asking for what you need and finding result displayed on the screen? A feature like this before was mere imagination and magic. Now, it is in our back pockets and always ready to go. In Australia, we find 55%...
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An Introduction to White Space & Why It’s Important

White space is one of the most fundamental building blocks for an effective email, blog or webpage. However it is also one of the most commonly overlooked. As the name suggests, white space is the white space on your page. More specifically, it is how that white space is used to shape and direct your audience. Imagine your webpage as an artist does...
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Why developers love Magento

Why developers love Magento As a team comprising of a diverse range of people with different technical skills and responsibilities, it's hard for us all to have the same appreciation for Magento across the board. So, in this article, we're going to uncover why developers love Magento so much. Add-ons: With extensions, theme, plugins and ready-made modules, the Magento development platform offers a solid foundation to build your website, which is arguably one of the most important things for a good website. Flexibility: Depending on your requirements, resources, size and budgets – the eco...
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SEO For Time Poor Business Owners

One of the key problems for a lot of business owners is knowing what you have to do, but not having enough time to do it. In this digital age, one of those things that 'you know you have to do' is simply creating a web presence that will get your business in front of the right people. But for time-poor business owners, their marketing managers or t...
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7 Important HTML Tags for SEO Success

There is a race going on in every industry, with all businesses aiming to be number one and pining for the maximum number of sales.  However, the troubling thing is that there are so many businesses that have websites that have the potential to draw in many customers and provide them with what they really wan...
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SEO Content Clusters: SEO is not all about keywords!

Usually the first thing you think of when you hear of the term SEO is keywords. You do keywords analysis, you find out what's being searched for the most, then you throw that into your blogs, meta tags and meta descriptions – that's about it right? Not quite.  Now, for those who are a little more experienced in the world of SEO – your next tho...
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Creating Effective Email Subject Lines To Drive Clicks

Email subject lines are such a vital part of email marketing, as a bad subject line will leave your email unopened or marked as junk mail. Rather than wasting good time on creating a well-crafted email campaign then having it go to waste, read on to find out about what subject lines are the most effective in getting people to click through and stay...
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How To Optimise Your Website For Google SERP

Appearing on the first page of a search engine does a lot in helping your business thrive. With 75% of people not going past the first page of Google, not being on the first page means that you're losing out on a lot of potential customers. There are a few things that you can do that can help you rank better on SERPs (Search Engine Results Pages), ...
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These 6 Mistakes In AdWords Can Eat Your Marketing Dollars

​ Google AdWords is the paid pilot of your business that give you high ranks, quality conversions and produce higher sales. In spite of the fact that entrepreneurs use AdWords regularly, many accounts are badly maintained and have lost substantial amounts of money on ineffective ads.   Find out where you went wrong thr...
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6 Content Strategies that are Tried and Proved Practices

What do you look for when you are Googling a query or just want some extra information? In this age of almost limitless knowledge, there are presently so many articles and blogs about the same thing. As an SEO company, we know that hunting for information can be tedious if you're constantly encountering highly ranked websites without great con...
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How SEO Works For “Low-Budget And No-Audience Websites”?

The struggle for companies to knock out competition can be a long and bitter fight. Larger companies have got the resources to produce maximum organic traffic, whereas a number of small companies are left with the online traffic scraps.  If you are a 'low-budget and no-audience' website and it seems just too hard to compete...
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Perfect SEO strategies for a new SME website

​ Local SEO Melbourne is a smart item to include in your new website build. Launching a new website is a big investment. So to get strong ROI you need your site to be seen by the right audiences and that means being recognised and ranked by major search engines like Google. An experienced yet affordable SEO company Melbourne can set your website up...
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