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Link Building: The Core of Any Online Marketing Campaign

Link Building is one of the most important SEO strategies to attract visitors to your site. Google tends to rank pages higher in search results based on the authority of that page. In modern day SEO world, backlinks from good websites build up the page’s authority and improves its SEO value. High-quality backlinks are important. High-quality backlinks increase domain authority, ultimately increasing your Google page ranking. When pages have high-quality backlinks pointed at them, it builds trust with Google. Building backlinks is the number one Off-Page SEO function. SEO experts and agencies a...
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How to Market Your Business Through Corona virus Pandemic?

Everything around in the world seems to have fallen due to the COVID19 pandemic, but our spirits at Webplanners are still high and hopeful. Even amidst the Coronavirus crisis, we are optimistic and working on ways to cope-up with the downfall and brainstorming on strategies when this pandemic is over and life gets back to normal. Whether you run a small shop, or a retail outlet, or an online business, you may experience economic losses and slowdown in the coming months. No matter what type or size your business is, it is going to hit by COVID 19 real hard. All we should focus on is- what measu...
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Why Voice Search is the Future of Site Search and How to Optimize for It?

With the growing popularity and a plethora of opportunities, voice search is becoming an important part of SEO. The Voice search trend is apparently new and is here to stay, for long. Since inception, voice recognition technology has drastically improved and has gained a lot of popularity in the last decade. Google claims to have 95% accurate speech recognition system and it’s not the only tech company in the world which is embracing it. The voice recognition system by a Chinese company, named iFlytek, claims to have an accuracy of 98%. Voice is, therefore, transforming our approaches to techn...
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SEO Trends and Guidelines to Capitalise on in 2020 & Beyond

SEO is essential for everyone, for website owners, brands of all sizes, and digital marketers because it can lead you ahead of the competition. For instance, if two websites are selling the same thing or offering the same services, an SEO optimized website will get more customers and is likely to make more sales, organically. In the future, the online competition will become more intense, and we at Webplanners  believe that it is the right time to rethink your marketing and invest in SEO strategy. It is crucial to catch up with SEO trends this year to create an effective, robust, and long-last...
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How long will it take for my keywords to rank?

  We at Webplanners, an SEO Company in Melbourne work on various SEO client projects, and the first and the most common question a client asks us is "how long will it take for my keywords to rank?" And, being in this space you know there is no definite answer to it. There are way too many variables involved such as; website strength, keyword c...
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Afraid of investing efforts in your marketing? Trust SEO.

If you haven't been working on an SEO plan over time, you may not be reaping the benefits right now. SEO can bring long term results. We know it because we do it for all our clients. If your business also is hit by the COVID-19 pandemic, we would like to share a few things which can help your business' long-term SEO strategy. Search Engine Optimiza...
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#INSTAWAYS TO SUPERCHARGE YOUR BUSINESS ON INTERNET

  Embarking on the beautiful year, 2019 there are not only resolutions to be made for ourselves but for our businesses too. To let an idea reach the mass in today's time is easy yet tricky with internet and social media taking a toll on each one across age group. Additionally, you wouldn't want to experience a boomerang of an idea you so passi...
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Exact Match Domains in 2018: Does it hurt or help SEO?

Exact Match Domain had brought storm to the online world, when Google updated the algorithm in the 2012. To find out whether EMDs are still an influential thing and affect the ranking, read the blog. You website's domain name is the first thing that customers connect with. With over 339.8 million registered names , you need to settle with one that ...
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SEO or PPC- Which is better for marketing your website?

So let's say you've established a new business and want to start an online marketing campaign. "Should my business use a SEO expert or maybe PPC would be enough? What is even the difference? " We have worked with hundreds of clients who have asked us the same thing. The confusion and uncertainty is understandable… while one promises an organic and ...
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Long Tail Keywords help building strong Conversion Funnel

Did you know long-tail keywords account for 70% for all Google searches? Unlike the short keywords, long tail keywords are more specific and effective for any products or brands. As a result, the use of long tailed keywords will help with your overall conversion funnel. As a successful SEO services in Melbourne , Webplanners will detail below what ...
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Cleaning up the trash: Google is shutting down people’s G+ pages.. Why?

Google is shutting down Google+ pages. BUT Don't panic! Here we have listed the guide of what and why Google is doing this. Are you having a G+ page? In today's increasingly social world, more and more entrepreneurs are using personal social media profiles to promote their brand, products and services. Google+ is an absolutely liked platform for th...
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A Handy Guide For Keyword Research In 2018

Running an online site and bringing it up in the ranks can be quite a lengthy and tedious task, especially for time poor business owners . And this is where the important aspect of SEO comes in. From site building, content set up, copy writing to product promotion and marketing, SEO is an aspect that contributes to all these areas. If you are famil...
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How to speed up your website in 2018?

If your website is not optimised and is unable to process images, videos or such other heavy content fast… you lose. Being even a few milliseconds slow can give you a smaller ROI as well as delayed conversions. In a society that emphasises productivity, we are always trying to get to places faster and faster. From performance updates and same day d...
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What are SSL Certificates & How to Get One

Chances are that you've clicked on this link because any phrase with 'Google' and 'ban' in the same sentence scares you a little bit.  If you aren't aware, Google will be going on a banning spree in mid-2018. Any website without an SSL certificate will be marked as 'not secure', which will also impact your rankings on Google's SERP. In the dig...
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How blogging acts as catalyst of organic ranking?

As an SEO company in Melbourne , we are often asked if blogging is important to drive traffic on to websites. Alongside that, questions like, 'does my blog have to be hosted on my website?', 'does blogging improve SEO?' and many more questions pop up as well. Here we'll be answering your queries and also clarifying the status of blogging in organic...
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Increase Blog Traffic: 7 Steps to Drive Visitors

We've all been there. Spending hours on researching and writing a really well-rounded piece to only find that the only reason your view count is going up is because your team and extended family are clicking away, trying to support your writing endeavours. If you're struggling to get any views from people who can contribute to your business, you've...
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Negative Google Reviews & How to Deal with Them

We say that one of the worst possible things to find on the Internet is probably a bad review about your business. But, don't panic!  You can't make an omelette without a few broken eggs, so negative reviews don't define your business. In this blog, you will learn about how you should be dealing with negative Google reviews. Have you hear...
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Keeping up with Google's SERP algorithms

If you could take a moment to imagine what professional SEO Companies around the world would be stressing out about, it's Google's everyday algorithm changes... However, what if we told you that there as a smarter way to do things? That the SEO strategies of 2007 isn't necessarily dead in 2018? Google's algorithms hasn't necessarily affected those ...
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Found the “Not Found” 404 Error? Fix it!

​ Error 404 SEO is almost like a measure of how well you know your website and how much quality it provides to users. It helps any business that wants to get more traffic and have people staying longer on their page achieve just that. But did you know that the looming threat of a 404-error can seriously affect your business? A 404-error is a client...
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How powerful Video Marketing boosts SEO?

First there was text and then images... Now make way for video content, the next SEO contender. The trend is clear, viewing video on a website from mobile or other devices is the best way to engage your visitors. "Video Traffic will be 82% of all consumer internet traffic by 2020" Video content has always been around but was nev...
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