Google is trying to make it easier for people to find the businesses they need by adding local listings and maps to its search results. If you are using the services of a professional SEO company , then chances are they’ll be using Google My Business to promote your business online. The reason is simple: Google My Business is a free service that allows you to create your business listing on Google. GMB is an incredible platform that can help any local business owner get his business on the map. It’s a huge benefit for local SEO as it helps your business to rank higher on search engine results ...

Page load time or page load speed is a performance metric that shows the time needed for a page to display on a screen. Page speed is one of the most important ranking factors for a website. And each year, the speed importance to your SERP position is growing higher and higher. The website speed optimisation directly influences the critical factors of website success, and they are: conversion visibility usability On the other hand, a slower website will have a low number of conversions, a high bounce rate, and a low number of pages per visit. A better page load time is essential for businesses...

You have your top-performing pages that are doing really well to get the traffic and generate leads. Maybe these are the highly converting pages and the ones that get you the most qualified traffic. But it's just sitting there somewhere on your site. Wouldn't it be great if you dust off your old content that has already proven it's worth and refurbish it to do even better? Refurbishing an old blog or an existing content page is no easier than creating new content. Creating new content pages for your niche is critical to capture more traffic, but while doing so, content creators miss the opport...

Many small business owners are showing interest in improving search rankings and conversion rates through SEO. Many proven SEO strategies can help you improve rankings as well as conversion. One such strategy is local SEO. Although each  SEO strategy is essential, local SEO can be exceptionally beneficial to your company. Local SEO involves optimising your company’s website so that you gain higher rankings in the search results when a user does a local search. What is a local search? A local search occurs when a person tries to find some information with local intent. For example, ‘SEO Consult...

  Creating new website content is critical, but re-creating and refurbishing existing content to add value for your customer is even more crucial. Creating content that adds value to your business or website is not a cakewalk. And sustaining trend is even more overwhelming. To be on top of your content marketing , you must create an ideal content plan that includes evergreen content. It would be best if you kept your content piece alive forever. Here's why? Why refurbish existing or old blog content? Fresh, current and new information is what people look for when searching for something on Goo...

Given the current scenario, COVID-19 has brought uncertainty for offline and online consumer behaviour. Everything is moving online, education, learning, training and everything else. More and more businesses and eCommerce store owners are now adopting digital technology, impacting how your conversion works. For an e-commerce store, each road leads to your product pages, and these are the essential pages on your website. A product page is where crucial decisions are made, whether to process to checkout or abandon the cart. What is optimisation? The optimisation is one of the most popular words...

  Link building is one of the most vital SEO activities. It also influences your Google search rankings. Link building builds trust between the other websites, your website and even the search engine. We believe that it is still a rock-solid SEO strategy that can generate traffic and expand online presence. So, it is vital to do it right. There are many ways to create a strong link building strategy. However, even seasoned SEO specialists commit mistakes, which can negatively impact your website, causing a loss in traffic, leading to some websites getting penalised in the most severe cases.   ...

After auditing hundreds of websites, we, at Webplanners , realised that there are common SEO mistakes that the majority of website owners make (obviously unknowingly), that can drastically harm website and business as well. It’s common for website owners to think that if they simply list hundreds or thousands of products on an eCommerce store, the traffic and search rankings will start to improve. But the hard reality is, it won’t. It will not get you any organic traffic or search ranking. And even if it happens, it may take years; hence you need to optimise as soon as you can. So, here’s a li...

  Pillar posts, the concept was first introduced by HubSpot in 2017, and since then it has emerged as a  viable SEO strategy . It is more than three years, but Pillar Pages is still a little-known approach. Pillar pages are the content pillars containing comprehensive posts on your website that portray you as a thought leader on the given subject. The page will cover every aspect of a particular subject/topic without getting too deep in detail.    That doesn't mean it isn't informative, the page covers and provides every aspect of the subject, i.e. the detailed information about a topic throug...

To help your business subsist with the effect of the current economic slowdown, we bring you the seven workable marketing strategies that convert a downfall into a pool of opportunities. No matter if you're a retail business with no online presence or you are already an established eCommerce store, you can find a strategy that fits your situation and can help you fight through the slowdown.   These online marketing strategies are based on three main criteria: Fast setup and results – You can easily set up these strategies and execute them immediately. And these will get you good results also. ...

Your business website is your online identity. It is a mirror of your business, your company. What does a person do when he/she wants to know about a product these days? They Google it. And they click on the first few results which Google suggests. We are now dealing with high-tech internet-savvy consumers. So, before making any decision, a user first refers to the internet for product/service references and recommendations. Your business website is the first point of interaction between your customers and the company. Merely having a website doesn’t suffice the purpose. And it doesn’t ensure ...

Link Building is one of the most important SEO strategies to attract visitors to your site. Google tends to rank pages higher in search results based on the authority of that page. In modern day SEO world, backlinks from good websites build up the page’s authority and improves its SEO value. High-quality backlinks are important. High-quality backlinks increase domain authority, ultimately increasing your Google page ranking. When pages have high-quality backlinks pointed at them, it builds trust with Google. Building backlinks is the number one Off-Page SEO function. SEO experts and agencies a...

Everything around in the world seems to have fallen due to the COVID19 pandemic, but our spirits at Webplanners are still high and hopeful. Even amidst the Coronavirus crisis, we are optimistic and working on ways to cope-up with the downfall and brainstorming on strategies when this pandemic is over and life gets back to normal. Whether you run a small shop, or a retail outlet, or an online business, you may experience economic losses and slowdown in the coming months. No matter what type or size your business is, it is going to hit by COVID 19 real hard. All we should focus on is- what measu...

With the growing popularity and a plethora of opportunities, voice search is becoming an important part of SEO. The Voice search trend is apparently new and is here to stay, for long. Since inception, voice recognition technology has drastically improved and has gained a lot of popularity in the last decade. Google claims to have 95% accurate speech recognition system and it’s not the only tech company in the world which is embracing it. The voice recognition system by a Chinese company, named iFlytek, claims to have an accuracy of 98%. Voice is, therefore, transforming our approaches to techn...

SEO is essential for everyone, for website owners, brands of all sizes, and digital marketers because it can lead you ahead of the competition. For instance, if two websites are selling the same thing or offering the same services, an SEO optimized website will get more customers and is likely to make more sales, organically. In the future, the online competition will become more intense, and we at Webplanners  believe that it is the right time to rethink your marketing and invest in SEO strategy. It is crucial to catch up with SEO trends this year to create an effective, robust, and long-last...

  We at Webplanners, an SEO Company in Melbourne work on various SEO client projects, and the first and the most common question a client asks us is "how long will it take for my keywords to rank?" And, being in this space you know there is no definite answer to it. There are way too many variables involved such as; website strength, keyword c...

If you haven't been working on an SEO plan over time, you may not be reaping the benefits right now. SEO can bring long term results. We know it because we do it for all our clients. If your business also is hit by the COVID-19 pandemic, we would like to share a few things which can help your business' long-term SEO strategy. Search Engine Optimiza...

  Embarking on the beautiful year, 2019 there are not only resolutions to be made for ourselves but for our businesses too. To let an idea reach the mass in today's time is easy yet tricky with internet and social media taking a toll on each one across age group. Additionally, you wouldn't want to experience a boomerang of an idea you so passi...

Exact Match Domain had brought storm to the online world, when Google updated the algorithm in the 2012. To find out whether EMDs are still an influential thing and affect the ranking, read the blog. You website's domain name is the first thing that customers connect with. With over 339.8 million registered names , you need to settle with one that ...

So let's say you've established a new business and want to start an online marketing campaign. "Should my business use a SEO expert or maybe PPC would be enough? What is even the difference? " We have worked with hundreds of clients who have asked us the same thing. The confusion and uncertainty is understandable… while one promises an organic and ...