Pillar posts, the concept was first introduced by HubSpot in 2017, and since then it has emerged as a  viable SEO strategy . It is more than three years, but Pillar Pages is still a little-known approach. Pillar pages are the content pillars containing comprehensive posts on your website that portray you as a thought leader on the given subject. The page will cover every aspect of a particular subject/topic without getting too deep in detail.    That doesn't mean it isn't informative, the page covers and provides every aspect of the subject, i.e. the detailed information about a topic throug...

To help your business subsist with the effect of the current economic slowdown, we bring you the seven workable marketing strategies that convert a downfall into a pool of opportunities. No matter if you're a retail business with no online presence or you are already an established eCommerce store, you can find a strategy that fits your situation and can help you fight through the slowdown.   These online marketing strategies are based on three main criteria: Fast setup and results – You can easily set up these strategies and execute them immediately. And these will get you good results also. ...

Your business website is your online identity. It is a mirror of your business, your company. What does a person do when he/she wants to know about a product these days? They Google it. And they click on the first few results which Google suggests. We are now dealing with high-tech internet-savvy consumers. So, before making any decision, a user first refers to the internet for product/service references and recommendations. Your business website is the first point of interaction between your customers and the company. Merely having a website doesn’t suffice the purpose. And it doesn’t ensure ...

Link Building is one of the most important SEO strategies to attract visitors to your site. Google tends to rank pages higher in search results based on the authority of that page. In modern day SEO world, backlinks from good websites build up the page’s authority and improves its SEO value. High-quality backlinks are important. High-quality backlinks increase domain authority, ultimately increasing your Google page ranking. When pages have high-quality backlinks pointed at them, it builds trust with Google. Building backlinks is the number one Off-Page SEO function. SEO experts and agencies a...

Everything around in the world seems to have fallen due to the COVID19 pandemic, but our spirits at Webplanners are still high and hopeful. Even amidst the Coronavirus crisis, we are optimistic and working on ways to cope-up with the downfall and brainstorming on strategies when this pandemic is over and life gets back to normal. Whether you run a small shop, or a retail outlet, or an online business, you may experience economic losses and slowdown in the coming months. No matter what type or size your business is, it is going to hit by COVID 19 real hard. All we should focus on is- what measu...

With the growing popularity and a plethora of opportunities, voice search is becoming an important part of SEO. The Voice search trend is apparently new and is here to stay, for long. Since inception, voice recognition technology has drastically improved and has gained a lot of popularity in the last decade. Google claims to have 95% accurate speech recognition system and it’s not the only tech company in the world which is embracing it. The voice recognition system by a Chinese company, named iFlytek, claims to have an accuracy of 98%. Voice is, therefore, transforming our approaches to techn...

SEO is essential for everyone, for website owners, brands of all sizes, and digital marketers because it can lead you ahead of the competition. For instance, if two websites are selling the same thing or offering the same services, an SEO optimized website will get more customers and is likely to make more sales, organically. In the future, the online competition will become more intense, and we at Webplanners  believe that it is the right time to rethink your marketing and invest in SEO strategy. It is crucial to catch up with SEO trends this year to create an effective, robust, and long-last...

  We at Webplanners, an SEO Company in Melbourne work on various SEO client projects, and the first and the most common question a client asks us is "how long will it take for my keywords to rank?" And, being in this space you know there is no definite answer to it. There are way too many variables involved such as; website strength, keyword c...

If you haven't been working on an SEO plan over time, you may not be reaping the benefits right now. SEO can bring long term results. We know it because we do it for all our clients. If your business also is hit by the COVID-19 pandemic, we would like to share a few things which can help your business' long-term SEO strategy. Search Engine Optimiza...

  Embarking on the beautiful year, 2019 there are not only resolutions to be made for ourselves but for our businesses too. To let an idea reach the mass in today's time is easy yet tricky with internet and social media taking a toll on each one across age group. Additionally, you wouldn't want to experience a boomerang of an idea you so passi...

Exact Match Domain had brought storm to the online world, when Google updated the algorithm in the 2012. To find out whether EMDs are still an influential thing and affect the ranking, read the blog. You website's domain name is the first thing that customers connect with. With over 339.8 million registered names , you need to settle with one that ...

So let's say you've established a new business and want to start an online marketing campaign. "Should my business use a SEO expert or maybe PPC would be enough? What is even the difference? " We have worked with hundreds of clients who have asked us the same thing. The confusion and uncertainty is understandable… while one promises an organic and ...

Did you know long-tail keywords account for 70% for all Google searches? Unlike the short keywords, long tail keywords are more specific and effective for any products or brands. As a result, the use of long tailed keywords will help with your overall conversion funnel. As a successful SEO services in Melbourne , Webplanners will detail below what ...

Google is shutting down Google+ pages. BUT Don't panic! Here we have listed the guide of what and why Google is doing this. Are you having a G+ page? In today's increasingly social world, more and more entrepreneurs are using personal social media profiles to promote their brand, products and services. Google+ is an absolutely liked platform for th...

Running an online site and bringing it up in the ranks can be quite a lengthy and tedious task, especially for time poor business owners . And this is where the important aspect of SEO comes in. From site building, content set up, copy writing to product promotion and marketing, SEO is an aspect that contributes to all these areas. If you are famil...

If your website is not optimised and is unable to process images, videos or such other heavy content fast… you lose. Being even a few milliseconds slow can give you a smaller ROI as well as delayed conversions. In a society that emphasises productivity, we are always trying to get to places faster and faster. From performance updates and same day d...

Chances are that you've clicked on this link because any phrase with 'Google' and 'ban' in the same sentence scares you a little bit.  If you aren't aware, Google will be going on a banning spree in mid-2018. Any website without an SSL certificate will be marked as 'not secure', which will also impact your rankings on Google's SERP. In the dig...

As an SEO company in Melbourne , we are often asked if blogging is important to drive traffic on to websites. Alongside that, questions like, 'does my blog have to be hosted on my website?', 'does blogging improve SEO?' and many more questions pop up as well. Here we'll be answering your queries and also clarifying the status of blogging in organic...

We've all been there. Spending hours on researching and writing a really well-rounded piece to only find that the only reason your view count is going up is because your team and extended family are clicking away, trying to support your writing endeavours. If you're struggling to get any views from people who can contribute to your business, you've...

We say that one of the worst possible things to find on the Internet is probably a bad review about your business. But, don't panic!  You can't make an omelette without a few broken eggs, so negative reviews don't define your business. In this blog, you will learn about how you should be dealing with negative Google reviews. Have you hear...