A website can have strong products, industry knowledge and a clear market, yet still remain difficult to find in organic search. That was the position of one of our RTO resources clients. The business had a relevant offering, but there was room to capture more of the searches its audience was already making. Instead of treating the campaign as a simple ranking exercise, we looked at the website from several angles: keyword opportunities, content quality, search intent, internal linking and authority. The result was a 658% increase in organic traffic. More importantly, the campaign shows what c...

  Google has added several improvements to their search results pages over the years, from adding rich snippets to images, including comparison tools for products, and showing "Top Stories". The latest change is a new user experience that Google calls "Page Experience. When it comes to the user experience (UX) of search results, Google has been hard at improving things for searchers. Since 2015, Google has been testing what it calls "rich results" in search, and it's now rolling out this new feature to all users. Rich results are designed to provide more information about a search result, incl...

We are in 2020, it's a no-brainer to know that social media should be an integral part of every marketing strategy — and for most, this is not a new idea. Over the years, Social Media have firmly cemented its position in modern society. And it has become a part of our lives. Social Media is the communication medium that allows brands and businesses to interact and engage prospects & customers through designed content opportunistically.   Businesses that delay social media marketing integration to their marketing mix are incurring huge losses. The survival of any business and brand in the p...

If your focus is to target local consumers and boost your local search visibility, Google My Business listing is the best thing for you. If you haven’t yet, then you must take some time to optimize your Google My Business listing. Why is Optimisation crucial for businesses? Every business in this world needs a Google My Business listing . Why? Simply put, it offers all crucial business details to Google and your local consumers. It also provides a rich local search presence. The details that you provide in your Google My Business profile are used in several different ways by the search engine....

As a small business owner what’s that one thing you keep looking for? Quite obvious, new ways to get your company’s brand on the radar of potential customers. Most small businesses run on stringent marketing budgets and are very careful about what type of marketing strategies they should invest in. It becomes crucial especially when you have a limited marketing budget. Spending wisely is the only intelligent decision. Social media is one of the versatile platforms that small business owners must use for marketing. It is one of the most cost-effective marketing strategies that you can use to re...

Facebook, Twitter, Pinterst, Instagram, LinkedIn, Whatsapp, Wechat, Snapchat, Youtube and the whole lot! Connecting with your customers on social media is the best way to build brand loyalty and communicate your product offerings directly. However, how can anyone find the time and energy to manage all these channels by themselves?   Social med...

Content is good but just having text all the time is just boring!  You have an average of 7 seconds, yes.. 7 seconds to catch someones attention.  Ask yourself, do you think a bunch of text on a page is quick enough to say 'Hey! look at me'.. The answer is no.  As a result, graphic design and its processes has become an ess...

We say that one of the worst possible things to find on the Internet is probably a bad review about your business. But, don't panic!  You can't make an omelette without a few broken eggs, so negative reviews don't define your business. In this blog, you will learn about how you should be dealing with negative Google reviews. Have you hear...

Facebook's new direction has shaken up the complete user and business experience: 'More happiness and less promotion'. On 11th of January 2018, Facebook made their first official announcement regarding their 2018 update. The update highlights changes to current promotional business practices and revamps how content will reach end users. Gone are th...

As of 2018 Instagram the mobile sharing social platform amassed up to 800 million monthly active users.  With the population in the United States of America being roughly 324 million in 2017, this means that the number of users on Instagram is more than double the population of people in the U.S.A.  Wow. Though it may be ha...

2017 has been quite a wild ride for Facebook, for its user base and its businesses. With their new community initiatives and transparency objectives, we're beginning to see that shape Facebook's support structure for their network of businesses. In 2017 there has been a huge push for support of local businesses, communities and tools to help the ev...