We are in 2020, it's a no-brainer to know that social media should be an integral part of every marketing strategy — and for most, this is not a new idea. Over the years, Social Media have firmly cemented its position in modern society. And it has become a part of our lives.
Social Media is the communication medium that allows brands and businesses to interact and engage prospects & customers through designed content opportunistically.
Businesses that delay social media marketing integration to their marketing mix are incurring huge losses.
The survival of any business and brand in the present scenario largely depends on how well they adapt and upgrade their existing business plans with the latest digital marketing trends.
It's not just about the social presence and content plan; it's more about improving customer experience, trustworthiness, and authenticity.
It is high time that businesses should understand the influence of social media and the power of relevant & targeted content that allows a brand to hook users and stand out.
Here are our top reasons to unfold the good of Social Media as a business:
Social Media is Inescapable:
Agree or not, we are all hooked to it. Be it Facebook, Instagram, Twitter, Snapchat, LinkedIn or any other platform. Given its rapid, time-sensitive nature, social media never sleeps. From a business point of view, we're looking at increasing reliance on social methods: from hashtags on effective campaigns to barcode scanning apps etc.
Not exactly. Social Media is free, but social media marketing is not. Most of the social media platforms are free to download and register. And most importantly, it costs us time. It takes time to engage in, and this is where many businesses lose momentum, they need to understand that social media marketing is a medium to long term strategy, on the whole, there are no shortcuts, and you need to be committed to it.
Social Media provides exposure.
Social Media is the best platform to grow your brand. As a business owner or a digital marketer, your main objective should be to get your brand in front of your customers and promote it as well. Your clients are spending quality time on the internet and social media, surfing for things they like or are interested in. Having your brand present in these spaces gives you valuable visibility.
You will outperform competitors.
Thoughtful advertising will increase your reach and will create brand awareness. If your brand or website shows up in more search results, it will be more recognisable. You will set you apart from your competition and everyone else.
You can enhance your targeting.
You will be able to define who can see your ads! you can base it on interests, demographics, locations, etc. Defining your buyer persona will help you become more intentional and reach who you want to buy into your brand.
Social Medial provides customer insights.
Knowing who exactly is your ideal target audience will give you more confidence in your digital interactions. And Social Media provides you with that information. You can look at the reports and find out which ad type interacted more. Does video work better or images? What do people respond to? Results, reports and collected data can answer all these questions. If you know what your audience like more, you can create more of such ads.
It's the future.
Who would want to be left behind, no one, right? Every day more and more people are embracing the power of social media. It is the wave, and if you don't jump on board NOW, you are severely lagging way behind your competition and everyone else.
Today every business, big or small, in any industry must include social media and social media marketing to their existing marketing mix. Paying for social media marketing advertisements will definitely boost your reach, drive-in quality leads and increases your revenue.