ECOMMERCE SEO
Ecommerce SEO.
Make the catalogue work harder.
Help shoppers find and understand the right products. We improve category structure, product information and technical search foundations, with a plan your content and development teams can deliver.
Ecommerce SEO: an illustrative service workflow.
WHAT WEBPLANNERS DOES
Ecommerce SEO.
Defined work. Clear deliverables.
01 / ECOMMERCE SEO
Catalogue and intent mapping
Match meaningful product groups and customer searches to the right category pages.
02 / ECOMMERCE SEO
Category page improvements
Develop useful collection copy, navigation and links that help shoppers narrow the choice.
03 / ECOMMERCE SEO
Product content
Improve the specifications, options, descriptions and questions that support a buying decision.
04 / ECOMMERCE SEO
Technical catalogue review
Investigate filters, variants, duplicate URLs and indexation behaviour.
05 / ECOMMERCE SEO
Platform implementation
Coordinate changes with Shopify, Magento, BigCommerce or the platform in scope.
06 / ECOMMERCE SEO
Commercial reporting
Review relevant discovery, landing pages and shopping actions with the tracking limits understood.
EXECUTION & IMPLEMENTATION
How we deliver
ecommerce seo.
01
Establish the priorities.
Review the website, customer searches and the pages that serve the offer.
02
Brief the changes.
Specify the content, technical and measurement work with an owner for each task.
03
Implement and verify.
Deliver approved changes and check the affected pages and journeys.
04
Review the evidence.
Use relevant query, landing-page and enquiry evidence to choose the next work.
YOUR ECOMMERCE SEO ENGAGEMENT
A clearer catalogue.
A practical search plan.
Define the ecommerce seo work around your requirements, the deliverables you can review and the responsibilities after implementation.
- Category page improvements
- Platform implementation
- Commercial reporting
Ecommerce SEO: an illustrative service workflow.
QUESTIONS ABOUT THE WORK
Ecommerce SEO: a clearer starting point.
What does ecommerce seo include?
The scope can include catalogue and intent mapping, category page improvements, product content, technical catalogue review, platform implementation, and commercial reporting. We agree the requirements, deliverables and responsibilities for your business before starting.
Can you work with our existing team?
Yes. We can work with your business specialists and the people responsible for the current website or systems. Coordinate changes with Shopify, Magento, BigCommerce or the platform in scope.
How is the completed work reviewed?
Use relevant query, landing-page and enquiry evidence to choose the next work. Review relevant discovery, landing pages and shopping actions with the tracking limits understood.
CONNECTED EXPERTISE
The right skills
around the brief.
Let’s talk about
ecommerce seo.
Tell us what needs to change. We’ll help define the work, the deliverables and the people needed to move it forward.