B2B SEO
B2B SEO.
Support the buying decision.
Reach the people researching specialist services and considered purchases. We improve service clarity, technical search foundations and content for different roles in the buying group.
B2B SEO: an illustrative service workflow.
WHAT WEBPLANNERS DOES
B2B SEO.
Defined work. Clear deliverables.
01 / B2B SEO
Buying group research
Map the questions asked by users, technical reviewers and commercial decision-makers.
02 / B2B SEO
Service page development
Explain fit, scope, implementation and the next conversation in useful detail.
03 / B2B SEO
Specialist content
Work with subject experts on guides, comparisons and practical explanations.
04 / B2B SEO
Technical SEO
Remove discovery and structure issues that get in the way of important information.
05 / B2B SEO
Internal journeys
Connect educational material, service detail and meaningful enquiry actions.
06 / B2B SEO
Pipeline context
Interpret search and enquiry evidence alongside the longer sales cycle.
EXECUTION & IMPLEMENTATION
How we deliver
b2b seo.
01
Establish the priorities.
Review the website, customer searches and the pages that serve the offer.
02
Brief the changes.
Specify the content, technical and measurement work with an owner for each task.
03
Implement and verify.
Deliver approved changes and check the affected pages and journeys.
04
Review the evidence.
Use relevant query, landing-page and enquiry evidence to choose the next work.
YOUR B2B SEO ENGAGEMENT
From audit findings
to delivered improvements.
Define the b2b seo work around your requirements, the deliverables you can review and the responsibilities after implementation.
- Service page development
- Internal journeys
- Pipeline context
B2B SEO: an illustrative service workflow.
QUESTIONS ABOUT THE WORK
B2B SEO: a clearer starting point.
What does b2b seo include?
The scope can include buying group research, service page development, specialist content, technical seo, internal journeys, and pipeline context. We agree the requirements, deliverables and responsibilities for your business before starting.
Can you work with our existing team?
Yes. We can work with your business specialists and the people responsible for the current website or systems. Connect educational material, service detail and meaningful enquiry actions.
How is the completed work reviewed?
Use relevant query, landing-page and enquiry evidence to choose the next work. Interpret search and enquiry evidence alongside the longer sales cycle.
CONNECTED EXPERTISE
The right skills
around the brief.
Let’s talk about
b2b seo.
Tell us what needs to change. We’ll help define the work, the deliverables and the people needed to move it forward.