DIGITAL PR
Digital PR.
Expertise worth referencing.
Turn real business knowledge into useful stories and resources. We develop the angle, supporting material and audience brief, with factual review and honest reporting throughout.
Digital PR: an illustrative service workflow.
WHAT WEBPLANNERS DOES
Digital PR.
Defined work. Clear deliverables.
01 / DIGITAL PR
Story and subject research
Identify a relevant angle grounded in actual knowledge, experience or data.
02 / DIGITAL PR
Evidence development
Organise sources, expert input and supporting material.
03 / DIGITAL PR
Resource creation
Produce clear explanations and useful assets for the intended audience.
04 / DIGITAL PR
Audience and outreach planning
Define relevant publications or communities and a transparent approach.
05 / DIGITAL PR
Review and approvals
Keep factual accuracy, spokesperson input and publication approval clear.
06 / DIGITAL PR
Coverage assessment
Review relevant mentions and links in context without guaranteeing placements.
EXECUTION & IMPLEMENTATION
How we deliver
digital pr.
01
Brief the content.
Define the audience, purpose and source material for the work.
02
Create with expertise.
Develop the draft using business knowledge and verifiable supporting information.
03
Edit and approve.
Check clarity, facts, tone and the connection with the next customer action.
04
Publish and maintain.
Deliver the approved structure and assign ownership for useful updates.
YOUR DIGITAL PR ENGAGEMENT
A reviewed draft.
Useful published content.
Define the digital pr work around your requirements, the deliverables you can review and the responsibilities after implementation.
- Evidence development
- Review and approvals
- Coverage assessment
Digital PR: an illustrative service workflow.
QUESTIONS ABOUT THE WORK
Digital PR: a clearer starting point.
What does digital pr include?
The scope can include story and subject research, evidence development, resource creation, audience and outreach planning, review and approvals, and coverage assessment. We agree the requirements, deliverables and responsibilities for your business before starting.
Can you work with our existing team?
Yes. We can work with your business specialists and the people responsible for the current website or systems. Keep factual accuracy, spokesperson input and publication approval clear.
How is the completed work reviewed?
Deliver the approved structure and assign ownership for useful updates. Review relevant mentions and links in context without guaranteeing placements.
CONNECTED EXPERTISE
The right skills
around the brief.
Let’s talk about
digital pr.
Tell us what needs to change. We’ll help define the work, the deliverables and the people needed to move it forward.