Google Analytics Consulting in Melbourne | Get the Most of the Power of Data for Your Business

Migrating from Universal Analytics to GA4 can be a daunting task, but our team makes it seamless with a structured 11-step process:

1. Audit Your Existing UA Property: We begin by auditing your existing Universal Analytics property to understand the current tracking setup, ensuring a smooth migration.
2. Create a GA4 Account Structure: A well-organised GA4 account structure is crucial for data accuracy. We will set up your GA4 account and ensure the proper user permissions are in place.
3. Property Settings Check: We will review and configure all property settings to align with your business objectives.
4. Event Identification: GA4 relies heavily on event-based tracking. Our team will identify the key events in your existing UA property that need to be migrated.
5. Custom Dimensions and Metrics: We will verify and configure any custom dimensions and metrics in GA4 to ensure you're capturing the data that matters most to your business.
6. Conversion Tracking Setup: Recreating your conversion tracking in GA4 is essential for measuring the success of your campaigns. We will set up conversion events and goals tailored to your business.
7. eCommerce Tracking Implementation: For eCommerce businesses, we will ensure seamless eCommerce tracking, providing insights into product performance, customer behaviour, and more.
8. Integration with Other Tools: GA4 can be integrated with other tools like Google Ads, Search Console, and more. We will ensure all your tools are properly connected for a complete view of your marketing performance.
9. Historical Data: While historical data from UA cannot be transferred to GA4, we will help you preserve it by setting up strategies for data retention and reporting.
10. Training and Knowledge Transfer: Our team will provide your staff with the training they need to use GA4 effectively and make informed decisions based on data insights.
11. Custom Reporting and Analysis: We will create custom reports and dashboards tailored to your business needs, giving you real-time insights into your website and marketing performance.

Google Tag Manager (GTM) is a valuable tool that allows you to manage and deploy marketing tags (snippets of code) on your website without needing to modify the codebase. It streamlines the process of adding new tags and tracking events, saving you time and improving data accuracy.

Our Google Analytics consultants will handle the entire setup process, from configuring the container to creating triggers and tags for event tracking. With GTM in place, you’ll have more flexibility in tracking key actions on your website, such as form submissions, button clicks, and eCommerce transactions.

Understanding your website traffic is crucial for optimising your digital presence. Our Google Analytics consultants will help you monitor key metrics such as:

• Traffic sources: Discover how visitors are finding your website, whether through organic search, paid campaigns, social media, or referral sources.
• User journey: Track the path users take on your website, identifying which pages they visit and how they navigate between them.
• Bounce rate: Analyse the percentage of users who leave your site after viewing only one page, and identify strategies to reduce bounce rates.
• Time on site: Measure how long users spend on your website, and identify content that keeps visitors engaged.

By understanding these metrics, you can optimise your website to improve the user experience and increase conversions.

While Google Analytics is a powerful tool, it can be overwhelming for those who are not familiar with interpreting data. That’s where a Google Certified Analytics Consultant comes in. At Webplanners, our certified consultants have a deep understanding of Google Analytics and digital marketing, allowing us to provide insights that drive real business results.

We offer a range of services to support your business, including:

• Custom reporting: We create tailored reports that provide insights into the metrics that matter most to your business.
• Goal setting and sales funnels: Our team helps you define clear goals and create sales funnels to track user behaviour from the initial visit to conversion.
• Integration with other tools: We integrate Google Analytics with other tools like Google Ads, Search Console, and eCommerce platforms for a complete view of your marketing performance.

By working with Webplanners, you’ll have a partner who is dedicated to helping you make data-driven decisions that improve your marketing effectiveness and grow your business.

In the digital age, understanding and analysing data is critical for business success. With Google Analytics, you have the power to track, measure, and optimise your online performance. If you’re looking to migrate to GA4 or need help with custom reporting and dashboard creation, our Google Analytics consultants in Melbourne are here to help.

At Webplanners, we take a collaborative approach, working closely with your team to understand your business goals and create strategies that deliver real results. From initial consultation to ongoing support and training, we’re committed to helping you get the most out of your data.

Contact us today to schedule a free consultation and see how we can help you maximise your data insights with Google Analytics.