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Universal Analytics (GA3) Vs. Google Analytics 4 (GA4)

In October 2020, Google rolled out Google Analytics 4 as its default property type for analytics accounts. The new update comes as a re-build of GA from the ground up, with more user-centric events and tracking them all through their customer journey. As a Universal Analytics user, you will find that GA4 entails a major layout shift, along with a stream of several new features. GA4 offers several exciting new features for digital marketers, including the ones which were earlier available to GA360 users only. When compared to the older version, GA4 heavily focuses on the event-driven data model...
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The GA4 Google Analytics Update

Google Analytics 4 is the latest version, and since it the fourth one, it is called GA4. The new version was rolled out in October 2020 and got a complete makeover; introducing new concepts and a different (more effective) approach.    So, what’s new in Google Analytics 4? The other features are the same, GA4 uses a new measurement model called the ‘Event + Parameter’ model, which is user-centric instead of a traditional session + pageviews centric measurement model. The new event model is flexible than the traditional event model in terms of its ability to track a wide range of user interacti...
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The Future of Website Analytics by Google Analytics

Millions and millions of businesses, regardless of their size & industry, use Google Analytics to get insights as to what’s happening on their website. They use it to know about the traffic sources, customer behavior, time spent on site, bounce rate, etc. In this competitive world, insights from analytical tools such as Google Analytics are crucial for every business. With more and more companies exploring online opportunities, using analytical tools becomes vital. For most of the marketers, keeping up with the latest Google Analytics trends and improving their use  of analytics is a top p...
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10 Winning Ideas to Improve Your Online Conversion Rate

Conversion is pretty much the life and blood of digital marketing. You run a marketing campaign to drive traffic to your website and turn them into paying customers. You run a campaign in the hopes that people will do what you want them to do and eventually produce profitable revenue for your company. But if you are getting traffic to your website, which is excellent, but if that traffic doesn't convert, it's almost useless. One thing we must understand is that conversion doesn't just happen - we need to optimise for it. Increasing your conversion rates is crucial because it is the foundation ...
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What You Need to Know About Google Core Update May 2020?

On May 4, 2020, in the middle of corona virus pandemic, Google published its second core update for 2020. Google rolls out hundreds of core algorithm updates each year and the search engine giant announces a few that have a far-reaching impact on the SERP. The reason why it is called “core” update is - because it’s a big change to the algorithm which impacts a lot of websites. Each time there is an update to Google’s core algorithm, it is considered a big step towards making the search process more convenient, relevant and accurate to the users. However, as SEO professionals we get trapped n q...
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Getting Started with Attribution Modelling in Google Analytics

Google Attribution is complex and challenging. Not everyone can master the subject and fake their knowledge when it comes to Google Attribution Modelling. To master it, one requires a deep understanding of a business model and how different marketing channels work together to convert a prospect into a paying customer, and which all stages do a customer goes through his customer journey. So, before we begin to dig deep into understanding Google attribution modelling , be sure to be aware of your business model and fully understand it. Along with that, make sure you know your industry and target...
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