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What You Need to Know About Google Core Update May 2020?

On May 4, 2020, in the middle of corona virus pandemic, Google published its second core update for 2020. Google rolls out hundreds of core algorithm updates each year and the search engine giant announces a few that have a far-reaching impact on the SERP. The reason why it is called “core” update is - because it’s a big change to the algorithm which impacts a lot of websites. Each time there is an update to Google’s core algorithm, it is considered a big step towards making the search process more convenient, relevant and accurate to the users. However, as SEO professionals we get trapped n q...
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Getting Started with Attribution Modelling in Google Analytics

Google Attribution is complex and challenging. Not everyone can master the subject and fake their knowledge when it comes to Google Attribution Modelling. To master it, one requires a deep understanding of a business model and how different marketing channels work together to convert a prospect into a paying customer, and which all stages do a customer goes through his customer journey. So, before we begin to dig deep into understanding Google attribution modelling , be sure to be aware of your business model and fully understand it. Along with that, make sure you know your industry and target...
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