It is essential to stay up to date with the newest algorithm updates in the dynamic field of search engine optimisation (SEO) in order to maintain and improve website rankings. As the top search engine, Google constantly improves its algorithms to give users the best and most relevant search results. In this post, we'll talk about the impact of some of Google's major algorithm updates, including BERT, the Medic Update, Panda, and EEAT, and provide actionable advice for adjusting your SEO strategy to thrive in 2024 . Understanding Google's Algorithm updates Google's algorithm updates are design...

  The internet marketplace has become a vital part of the city's economic fabric in Melbourne, where culture meets commerce and innovation meets tradition. For this reason, mastering the art of SEO is not an option for e-commerce enterprises trying to succeed in this volatile industry – it is a requirement. Therefore, today we're going to dig deep into the benefits of SEO for e-commerce and how it may drive traffic to your online business. We'll also discuss how Melbourne-based e-commerce businesses can grow their online presence by utilising local SEO strategies , with a special emphasis on s...

Staying ahead of the curve in the ever-evolving world of search engine optimization (SEO) is crucial. With the second half of the year underway, it's the perfect time to reassess your strategies and ensure you're not falling into common SEO traps. By sidestepping these blunders, you can maximise your online visibility and propel your website to new heights in search engine rankings. Here are some SEO mistakes that you should steer clear of to achieve success in the latter half of the year. Neglecting Mobile Optimization Mobile devices now account for a significant portion of online traffic, wi...

It's crucial to recognise the value that lies within your current web pages. While the idea of continuously producing new content is enticing, it's equally important to optimise and maximise the potential of what you already have. This untapped potential is especially evident in the realm of SEO. In today's fast-paced digital landscape, where competition for online visibility is fierce, it's vital to make the most of every opportunity to increase your website's visibility in search engine results pages (SERPs). Rather than solely focusing on creating fresh content, taking the time to optimise ...

  In the world of digital marketing, Search Engine Optimization (SEO) has long been recognised as a critical component for businesses striving to succeed online. But now, with the emergence of advanced AI technologies like ChatGPT, the landscape of SEO is experiencing a remarkable revolution that is both captivating and empowering. ChatGPT brings a new level of efficiency and effectiveness to the field of SEO, providing digital marketers with a powerful tool that combines machine learning and natural language processing. This revolutionary technology has a human-like grasp of language and can ...

  The rise of digital agencies has become increasingly evident, and with it comes the newfound importance of creativity. As one of the marketing agencies in Melbourne , we have experienced several struggles and we deduced that it is essential to understand and embrace the power of creativity and its impact on successful marketing campaigns. Digital agencies have emerged as powerful players in the marketing industry, offering a wide range of services to assist businesses in reaching their target audience and achieving their goals. Like Webplanners, these agencies leverage digital platforms, inn...

It's important to keep our fingers on the pulse of the latest SEO trends and developments, and content freshness is undoubtedly one of the most important factors to consider. Simply put, search engines love fresh content. By regularly creating and publishing new content on your site, you'll be able to keep your site relevant, provide value to your audience and boost your search engine rankings. One of the key reasons why search engines prioritise fresh content is that it indicates an active and engaging website. When you frequently upload new blog posts, articles, and pages, this signals to se...

With the launch of Google’s new Core Web Vitals, website owners might be feeling overwhelmed by the number of elements to consider when optimising a website's user experience. Although there is no “one size fits all” approach to improving your core web vitals , making a few simple changes can greatly improve your website’s performance and boost SEO. Fortunately, improving core web vitals to help boost your SEO isn’t too difficult. A few simple changes can make an enormous difference in terms of optimising your website’s performance and boosting its ranking in SERPs. Take a look at these strate...

SEO has been a cornerstone of internet marketing for years. When it comes to getting found online and driving more qualified traffic – optimising your website around keywords has historically been one of the most effective tactics. But as technology evolves so does search engine optimisation, and we are now beginning to see the emergence of a keyword less SEO revolution. SEO is becoming more contextualised and personalised Search engines are now using algorithms that can easily detect when a website is trying to “game” the system by stuffing its pages with irrelevant keywords. As such, SEO tac...

The Instagram algorithm is constantly evolving, and in 2023 it will be more important than ever to stay ahead of the curve. As a business or individual user, understanding how to hack the algorithm can give you an edge over your competition. The overall purpose of the algorithm is to keep people engaged and on the platform, so if you can create content that does this, you’ll be rewarded with higher visibility. There are several ways to hack the Instagram algorithm in 2023. Instagram Post frequency and consistency Push Harder on Reels The Unipeg Strategy Value your Audience Hashtag and Caption ...

Building off-site authority is an important part of any SEO strategy. Pillar 4 of The Four Pillars of SEO focuses on increasing your website’s trust among search engines by using link building, social media engagement, and content promotion tactics. Make sure you are boosting your domain authority for maximum visibility! Off-page SEO is an essential part of successful search engine optimisation. It’s the part of your strategy that works hard in the background to promote your website and increase its visibility in search results. This kind of SEO focuses primarily on increasing website authorit...

The marketing realm is constantly changing and so are the ways in which people interact with brands. The internet has drastically changed the way we shop, communicate, and even how we get engrossed in media. As a result, it’s important for businesses to adapt their strategies accordingly. One such strategy that can help boost brand awareness is through search engine optimization (SEO) and the best way to do this is to get in touch with an SEO consultant  like our team of experts in Webplanners . Here's what we will be covering in this article: Table of Content: How Does It Work? Why Should You...

  When a client wants to partner with us, one of their first questions is: “Do online reviews help me rank higher on Google?” Well, the answer is Yes! For someone who’s been working in the digital marketing world and helping out businesses strategise their growth through SEO , it is a known fact, plus some concrete back-up data, that having online reviews to your name can help boost your rank. 83% of people think a business with a user-generated review on their landing page is trustworthy. Not only that, having good reviews can win you more clients and get you more sales. If you’re ready to kn...

We often get a lot of questions about what to do when an algorithm update has hit a site. The truth is, there's no one-size-fits-all answer, and you should look at your site to see if it fits the "characteristics" of the update. Google updates its algorithm hundreds of times a year, but some updates are more critical than others. We all know the big ones - Penguin, Panda, the mobile-first index - and the latest one is Fred, which was rolled out to combat low-quality content. As such, it's essential to know how to deal with changes to the algorithm when they're rolled out. Here's all you need t...

  Google has added several improvements to their search results pages over the years, from adding rich snippets to images, including comparison tools for products, and showing "Top Stories". The latest change is a new user experience that Google calls "Page Experience. When it comes to the user experience (UX) of search results, Google has been hard at improving things for searchers. Since 2015, Google has been testing what it calls "rich results" in search, and it's now rolling out this new feature to all users. Rich results are designed to provide more information about a search result, incl...

The WordPress platform takes security very seriously. Even so, no system is 100% user-proof, and the platform is rife with vulnerabilities. Companies that provide WordPress support services are often flummoxed when their clients claim that their websites have been hacked. Unfortunately, WordPress is a popular target for hackers. This is because it is used by millions of people across the globe. WordPress powers more than 28% of all websites on the Internet. It uses the MySQL database to handle page content, so you must keep it updated. There's nothing more damaging to a site's reputation than ...