TOP SEO AGENCY
(03) 9988 2341  Get Support

The Ultimate Guide to SEO Content Optimisation 2023

Businesses succeed when people trust them enough to buy their products. In order to do this, businesses must demonstrate integrity and high standards. They must show themselves to be trustworthy individuals who can be trusted with the sale of their goods. To achieve this, they must create brand awareness and build customer loyalty. However, that’s where it gets really complicated. You see, there are many ways for you to captivate your target audience. Some include running astronomical and epic ads, producing compelling blog posts, and creating shareable videos that incite a viewer’s interest a...
Continue reading
Rate this blog entry:
1367 Hits
0 Comments

How to Monitor and Maintain Your Website’s Core Web Vitals

If you would like to raise your website's effectiveness, one of the best strategies is to keep track of and look after your website's Core Web Vitals. Core Web Vitals are a compilation of metrics that gauge web page loading times, responsiveness, and visual equilibrium. It is necessary to check, observe, and maintain your website's core web vitals in order to offer visitors the best possible user experience. These key performance indicators (KPIs) monitor page speed, loading time and visual stability, thereby providing insight on how users interact with your website. Here’s an overview of core...
Continue reading
Rate this blog entry:
1189 Hits
0 Comments

A Guaranteed Effective Guide to Managing a Content Audit

In recent times, content marketing has grown rapidly due to the increasing popularity of online shopping and social media platforms . Marketing strategies through Social Media channels offer businesses great potential for growth because they allow them to connect directly with customers and create brand awareness. Through these content marketing techniques, companies can make sales without having to spend large amounts of money on traditional advertising methods such as television and paper ads. However, there are instances in a company’s timeline where you are not getting the results you want...
Continue reading
Rate this blog entry:
1250 Hits
0 Comments

The Best SEO Strategy for a Small Business

For small businesses, SEO can have an impressive influence on their accomplishments and overall financial gain. Yet, achieving desirable outcomes can be hard without the proper approach. Fortunately, there are a few essential points that you should remember to help you form a successful SEO strategy . Get an edge over your competitors and make your website simpler to locate on the web by taking a look at some of our outstanding SEO strategies  for your business. Develop content that is of high quality and designed for search engines. Creating an internal linking structure should be part of a w...
Continue reading
Rate this blog entry:
1240 Hits
0 Comments

Creating Quality SEO Content That People Actually Want to Read

It's no secret that keywords and SEO are important for your online content , but how do you create something that people actually want to read? With the recent Google update regarding content utilisation, the priority now in content creation should be quality, as it has always been. Good quality content is valued by search engines, especially Google, for website rankings , but it has a greater impact on readers and customers. Reviewing and editing criteria must be applied as well to an article prior to its publication. How can you ensure that you're producing quality content? Understand the va...
Continue reading
Rate this blog entry:
1798 Hits
0 Comments

Protect Your Site from Negative Search Engine Effects Caused by Spam Links

During the early days of SEO, it was possible to secure the first page of a search engine using black-hat method - with tactics like cloaking, jamming keywords, backlink spamming, and other tricks which could quickly push sites to the top of search results. However, those days are now part of history due to Google's powerful algorithms which can easily detect and counteract any negative SEO attack. Not only are these malicious techniques ineffective - they can also ruin your website's ranking or prevent it from being indexed altogether. We also know that many new site owners are so keen on get...
Continue reading
Rate this blog entry:
1370 Hits
0 Comments

Brand building via SEO is Important for Your Business. Here are 10 Tips to Help You Get it Right!

A brand is a promise from your company to its customers. It’s how your products stand out in the minds of their customers. It is an expression of who you are and what you stand for. It’s how people remember you. Most people begin building a brand by creating an identity, or logo, and then they go about developing a marketing strategy to help them grow their business. Before you can do any of these things, however, you must first create something memorable that represents who you are. In order to have that strong foundation for you to build your brand, we recommend starting out by simply writin...
Continue reading
Rate this blog entry:
1543 Hits
0 Comments

Improve your Site’s SEO ranking through Topic Authority

If you're building authority  for your site, remember that the key thing is not to simply claim your expertise but instead to demonstrate it by providing valuable information. You need to craft your contents so that it delivers useful information to the reader. If you claim to be the best at something without presenting evidence, it has less impact than if you provide proof. Topic authority also implies strength, one that is powerful enough to compel your audience to act upon your call to action. Websites, however, lack such authority to entice their audience in such a way, so instead, most wo...
Continue reading
Rate this blog entry:
1525 Hits
0 Comments

Why You Need Topic Clustering For SEO and Content Marketing

Topic clusters - SEO’s major trend. Google recently rolled out a new update to its algorithm. In this update, they've made changes to how they rank articles. They used to favour links, so favouring posts that aren't linked to would be good. But that doesn't mean you should stop writing and focus only on posting. You can still get traffic by focusing on what people actually care about. So, write about things that matter to them, not just something that your friends think matters. Be careful about keyword stuffing though - if you're trying to stuff keywords into every post, you'll end up getting...
Continue reading
Rate this blog entry:
1954 Hits
0 Comments

Increase Brand Traffic in 2022 with SEO

In today’s highly competitive market for brands, SEO has become increasingly important to companies, big or small. However, it’s not only about creating this excellent and pleasing site; it’s also about gaining a large number of backlinks. After all, how can anyone expect your business to grow if you don’t get any traffic? We understand that one of the best ways to increase the number of visitors on your site is through building quality backlinks . That’s why we recommend taking advantage of reputable link building services such as ours. We can ensure that your business gets high top rankings ...
Continue reading
Rate this blog entry:
2453 Hits
0 Comments

How You Can Utilise SEO To Develop Your Brand Awareness

The marketing realm is constantly changing and so are the ways in which people interact with brands. The internet has drastically changed the way we shop, communicate, and even how we get engrossed in media. As a result, it’s important for businesses to adapt their strategies accordingly. One such strategy that can help boost brand awareness is through search engine optimization (SEO) and the best way to do this is to get in touch with an SEO consultant  like our team of experts in Webplanners . Here's what we will be covering in this article: Table of Content: How Does It Work? Why Should You...
Continue reading
Rate this blog entry:
2254 Hits
0 Comments

Five Tips for a High-Performing Brand Strategy through SEO

With the increasing popularity of social media sites such as Twitter, Facebook, LinkedIn and Pinterest, online marketing has grown rapidly. We at Webplanners, one of the top SEO companies in Melbourne , believe that more than half of organisations worldwide now use digital channels to advertise, market or sell products and services via these platforms. Social media marketing  helps companies engage current customers and attract new ones. With the growing number of social media users (over 1 billion worldwide), companies can target niche markets through social media platforms such as Facebook. ...
Continue reading
Rate this blog entry:
2001 Hits
0 Comments

Building Topic Authority to Improve SEO Ranking and Domain Authority

A topical authority measures the breadth of knowledge on a topic, while a domain authority measures a site's authority for its specific domain name. The more topics you write about, the higher your overall topic authority will be. The more authoritative your posts are, the more likely they rank well in search results. In this article we will cover the following: Table of Content: What is 'topic authority'? Why is authority important in SEO? What Contributes to Topical Authority? How to Increase Topic Authority? How does Topical Authority Help You Rank Higher? Why Choose Topics Over Keywords fo...
Continue reading
Rate this blog entry:
2665 Hits
0 Comments

The Importance of Brand Identity for SEO

Branding and brand identity. We hear them a lot of times and see these come up in our feeds whenever we search for “business”, “start up”, “marketing”, and things related to business. But what is it really and why is it important to your business? Let’s think of it this way. Picture yourself walking on the street and you see a billboard of a girl in sportswear with three stripes. Our brain automatically recognises it as Adidas. Or when you see a swish and you’ll immediately know it’s Nike. That, my friends, is branding. The logo you recognise directly links to the company it is from. It is the...
Continue reading
Rate this blog entry:
1994 Hits
0 Comments

How to Use Customer Reviews to Get an SEO Boost

  When a client wants to partner with us, one of their first questions is: “Do online reviews help me rank higher on Google?” Well, the answer is Yes! For someone who’s been working in the digital marketing world and helping out businesses strategise their growth through SEO , it is a known fact, plus some concrete back-up data, that having online reviews to your name can help boost your rank. 83% of people think a business with a user-generated review on their landing page is trustworthy. Not only that, having good reviews can win you more clients and get you more sales. If you’re ready to kn...
Continue reading
Rate this blog entry:
1776 Hits
0 Comments

How To Recover From A Google Algorithm Update?

We often get a lot of questions about what to do when an algorithm update has hit a site. The truth is, there's no one-size-fits-all answer, and you should look at your site to see if it fits the "characteristics" of the update. Google updates its algorithm hundreds of times a year, but some updates are more critical than others. We all know the big ones - Penguin, Panda, the mobile-first index - and the latest one is Fred, which was rolled out to combat low-quality content. As such, it's essential to know how to deal with changes to the algorithm when they're rolled out. Here's all you need t...
Continue reading
Rate this blog entry:
2587 Hits
0 Comments

25 Crucial SEO Stats to Guide Your Business Strategy in 2022

Does it feel like the speed at which SEO techniques change is on a constant incline? If so, you’re not alone. Google is getting more intelligent and more powerful — analysing and understanding web pages and its effectiveness in keeping people within its framework. Why? The better Google answers queries within the SERPs or directs users to ads instead of organic listings, the more money it makes. SEO and content marketing was evolving at a record pace in 2021. At this point, Google’s algorithms, capabilities, and expectations are expected to continue to grow at a fast rate. As the SEO industry ...
Continue reading
Rate this blog entry:
9136 Hits
0 Comments

Why Google My Business is so Important for Local SEO and Your Business in 2021?

Google is trying to make it easier for people to find the businesses they need by adding local listings and maps to its search results. If you are using the services of a professional SEO company , then chances are they’ll be using Google My Business to promote your business online. The reason is simple: Google My Business is a free service that allows you to create your business listing on Google. GMB is an incredible platform that can help any local business owner get his business on the map. It’s a huge benefit for local SEO as it helps your business to rank higher on search engine results ...
Continue reading
Rate this blog entry:
2748 Hits
0 Comments

Impact of Website Speed Optimization

Page load time or page load speed is a performance metric that shows the time needed for a page to display on a screen. Page speed is one of the most important ranking factors for a website. And each year, the speed importance to your SERP position is growing higher and higher. The website speed optimisation directly influences the critical factors of website success, and they are: conversion visibility usability On the other hand, a slower website will have a low number of conversions, a high bounce rate, and a low number of pages per visit. A better page load time is essential for businesses...
Continue reading
Rate this blog entry:
2526 Hits
0 Comments

How to Refurbish an Existing Blog Content?

You have your top-performing pages that are doing really well to get the traffic and generate leads. Maybe these are the highly converting pages and the ones that get you the most qualified traffic. But it's just sitting there somewhere on your site. Wouldn't it be great if you dust off your old content that has already proven it's worth and refurbish it to do even better? Refurbishing an old blog or an existing content page is no easier than creating new content. Creating new content pages for your niche is critical to capture more traffic, but while doing so, content creators miss the opport...
Continue reading
Rate this blog entry:
2416 Hits
0 Comments
TOP SEO AGENCY