Where do you start if you want to develop an online marketing strategy? If you want to improve your marketing results, but you don’t know what steps to take, refer to the infographic below. The list is by no means complete but it’s a good starting point for beginners to digital marketing.
One of the most common question we are asked at Webplanners is - What’s the difference between SEO and PPC, and what can they do for my company? An SEO strategy can show improvements to your ranking on Google Search and increase organic traffic by making your page more relevant to users. Whereas, PPC ads like Google Ads are paid online advertisements which appear next to relevant searches and other content on the web when user searches for the relevant keywords.