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Targeting One More Link Network – Anglo Rank

It’s natural and common that people link between their sites. However, Google’s dial is way high for link networks; and thus, optimizing links between your sites anymore could make you appear to be a network.   Google has called out removal of another link network - which is popularly being known as Anglo Rank.   Matt Cutts - the head of search span of Google - announced Google's action against another link network via a couple of tweets. To put it simple - Google has taken action against “several thousand” link sellers that were part of a link network that bought and sold links that pass Page...
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A Rare PageRank Update before Year End!

It's a totally unexpected PageRank update for Webmasters - before the year end! No one had expected a new Google Toolbar PageRank update after the recent one in February, 2013.   Toolbar PageRank is the ‘simplification of real PageRank' – which is a complex algorithm. Google usually throws a new PR update on quarterly basis.   Here is the list of earlier PR updates from Google:   4 February 2013 7 November 2012 2 August 2012 2 May 2012 7 February 2012 7 November 2011 August 2011 July 2011 June 2011 January 2011 April 2010 Dec 31, 2009 30 October 2009 27/28 May 2009 June 2009 1 / 2 April 2009 3...
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Another Google Webmaster Penalty - Image Mismatch Manual Action!

Google has rolled out the old manual action viewer in Google Webmaster Tools. There are reports of the new manual action alert - 'image mismatch'!   This manual action is for those images on your site that appear differently - on your site and in Google search engine pages. When the images on your Website do not match what Google is displaying and indexing on the search result pages, the 'image mismatch' manual action comes into picture.   Manual actions are nothing but the penalties from a human reviewer at Google - who has determined certain Websites violating Google's guidelines and/or has ...
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The Google+ Integration Continues with the Launch of Hashtag Search!

Google+ had started supporting hashtags in the month of May; however the company recently announced that Google Search will now allow its users to search for Google+ posts by using these hashtags. Now when you can see a little bit of Google+ in every product of Google, no wonder the Google+ hashtags too are making their way into other Google products.     Hashtags are basically useful in Google+; they enable you to find and manage the posts that use them. So if you now enter your search query on Google for a hashtag, you may see the latest feature to the right side of the regular search result...
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Google Announces the Brand Image Experiment - Only for Branded Ads!!

A number of advertisers have been advertising by adding certain visual informative elements to the search ads along with the features such as product listing ads, media ads, and image extensions; that appear only in response to some branded product queries. Google has now announced its experiment with enormous banner advertisements associated with brands. Introduction of banner advertisements is a significant change for the company and such ads may lead to generate more traffic to the respective advertisers compared to that through traditional advertising. However, this would take the desired ...
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Google Not Pushing out Any More Google Page Rank Updates This Year!

Google uses PageRank, an algorithm to rank various websites in Google web search engine results. It’s a great way that measures the importance of Web pages and used to occur at the interval of three months since 2009. However, it has been eight months after the last update occurred; Google Toolbar PageRank Update is not seen. According to Google, there won't be any more Google Toolbar PageRank update this year.   Matt Cutts, the head of Google search spam, declared on Twitter about not pushing out the new Google Toolbar Update this time.   In late 2011, Google users observed an update to the q...
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Google Hummingbird Algorithm Update - Fast & Precise!

A new search algorithm was revealed on the 15th birthday of Google - Hummingbird! This algorithm is specially designed to receive more precise and faster query results; and this why is named 'Hummingbird'. Unlike most of previous search algorithms, this one is totally based on semantic search. It emphasises on user intent versus individual search terms. The announcement of this new algorithm quite stirred both worlds; technology and SEO. It is currently influencing around 90% of the worldwide searches via Google.   Hummingbird brings to you a lot of improvement in Google search with some great...
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Google Algorithmic Updates 2013

Google keeps changing its search algorithm every year and this change could be approximately 500-600 times. However, most of these changes are minor. Google also calls out the major update that seems to significantly affect the search engine results. One of these major updates is Google Penguin which was very first announced on April 24, 2012 (Penguin 1). All those Websites that seem to violate the rules and regulations of Google Webmaster have to face significant drops in their search engine rankings after this Penguin update.   Here is when the immediate next Penguin updates were released:  ...
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Small Business SEO Strategies

Are you a small business looking for strong online presence? Do you want to target your prospective customers by appearing on the top of search engines? This is what SEO does for you. However, SEO packages are often expensive for small in-house businesses. Market Strategy and Webplanners is one leading SEO firm based in Melbourne and offers affordable small business SEO services all over Australia.   Here are the basic SEO strategies that we implement for a small business. Our SEO specialists understand your business deeply and then design a customised SEO plan for your business site.   On pag...
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What Does SEO Do to a Small Business?

This is the digital Web world and almost everyone looks on Internet for whatever to check out or purchase. Internet has become the largest and easiest platform for both, buyers and sellers. So when customers are taking advantage of being online, why not take the same advantage as a business? No matter how small scale your business is, you can always create your strong presence and reach larger mass and largest markets. Being online and performing search engine optimisation can take your business site to the top rankings of search engines. This ultimately ends up in grabbing maximum number of c...
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Affordable SEO for Small Businesses

Many small business owners can't afford professional SEO services and look out for cheaper alternatives to market their products and services for gaining more publicity and traffic online. However, SEO is much more powerful than any other online marketing alternative and thus, hiring professional SEO services has become quite essential for small businesses too. There are many companies in market that offer SEO at low costs.   Unlike only search engine optimisation, search engine marketing and advertising involve great costs. Thus, investment is must while opting for professional SEO services. ...
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Investing in SEO

As a small business starter, you might not be able to afford being online and pay for SEO. However, search engine optimisation is one such process that enables your business to make and grow its online presence, as well as generate greater leads in return to your investment. Hiring an SEO expert becomes a necessity of any business at some point of time in order to grow business online.   How much you should spend on SEO is a difficult decision to make but there are some firms that offer highest quality services that suit your pocket. Market Strategy and Webplanners is a leading affordable SEO ...
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How to Go about Your Small Business SEO?

today’s Web world, every business should be online. No matter you own a small business house, a medium sized business factory, or a large corporate, most of your potential customers are looking for you online. By making most of your online presence, you can reach a larger market and attract more number of customers than existing ones. Being online, when paired with perfect search engine optimization, drives great traffic to your business site and helps you generate greater leads.   Market Strategy and Webplanners is a leading professional SEO service provider across Melbourne, Australia. ...
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Every Business Should Have a Website?

Every business, small or large, must have a Website. No matter what business you do; even if it's not Web-based, having online presence of the business is always essential. Website is nothing but the most visible part of your business's online presence. It is a tool that lets people know about you, and see what products and services you offer.   In this digital business age, most of people look on the Internet for whatever they need to see, check, or buy. This way, Web becomes the biggest channel to attract and manage your prospective customers. There are endless possibilities of marketin...
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Always Choose a Good Professional SEO

Internet marketing has become one of the most popular and effective marketing tools today. A number of small business owners and large corporate have been using this technique since years. Search engine optimization is the base of Internet marketing process and choosing the right professional SEO service provider is highly important for any business.   There are thousands of competitors in any kind of business who also seek online presence. You are just one of this crowd. Great SEO makes your business stand out in a crowd online and in turn, generate greater leads. However, optimizing your Web...
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It’s All about Promoting Your Site

Getting descent traffic to your business site is all about promoting your site; otherwise if not promoted, how can your site get a number of visitors? If you are not getting good and consistent traffic to your site, you are ought to follow a basic line of rules.   Promoting a site can be free or paid but it is advisable to use free promotion tools in the beginning and then switch to paid ones. You can start submitting your site to a variety of ad networks. Ad networks enable you to get good quality traffic to your site and convert most of the visitors into prospective customers.   Social netwo...
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Increasing the Productivity of Your Blog

  Increasing the productivity of your blogs is very important for online success of your site and eventually your business. Blogging is one of the most effective SEO strategies; however, blogging has to be improved to higher levels of productivity in order to gain absolutely good traffic.   There are bloggers who write for passion and others write for making money. The former ones need to constantly improve their blogging skills and the later ones need to acquire the tactics for blogging with improving skills.   Here are a few really effective tips to help you increase the productivity of your...
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Top 10 Great Tips for SEO-friendly Website Design

A great Website design is must for a business seeking success online. However, just a well-designed Website is not enough to increase the online visibility of your business. It needs something else too which is nothing but an SEO-friendly Web design and good content. If your business site is not at good rankings on search engines, your target customers would hardly be able to notice you online. Thus in order to get the chance at good search engines, an SEO-friendly site is critical.   Following certain basic SEO site principles paired with good content development will certainly help you creat...
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What Is Link Building All about?

Link building is the process of building content relevant quality links to your business site, both internally and externally so as to help your site gain higher rankings on search engines and drive more customer traffic to generate greater leads. Link building is one of the best and most commonly used SEO strategies to market business Websites.   A few attributes are must to be considered while you try to get links from a certain Web page for your site. There are certain factors that matter in backlinking, and every SEO must be aware of these factors:   v  Page rank - Higher th...
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Simple, Non-technical SEO Tips for Small Businesses

When it comes to marketing a business, any small business hardly has ad budgets, marketing personnel, and specific time to spend on marketing. In today's economy, every business has tremendous competition in market and without investing resources; it becomes very difficult to reach professional goals. All these factors hardly matter to search engines on Internet and thus, search engine optimisation (SEO) is one great way to market your business.   Regardless of what business you do, it's most likely that you have a business Website. You may use your business site just for marketing and display...
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