Companies seeking success in the digital age should expect to win back their audience by providing them with useful content. More and more people are turning to the internet to get their answers, and content marketing is one of the most important aspects of running a successful company. It does not really matter if you're a seasoned content marketer wanting to create high quality content, or someone who has never written anything online before - writing good content can be difficult. Yes, it’s true. However, this should not stop you from doing what you can to better your content. But you are e...

A brand is a promise from your company to its customers. It’s how your products stand out in the minds of their customers. It is an expression of who you are and what you stand for. It’s how people remember you. Most people begin building a brand by creating an identity, or logo, and then they go about developing a marketing strategy to help them grow their business. Before you can do any of these things, however, you must first create something memorable that represents who you are. In order to have that strong foundation for you to build your brand, we recommend starting out by simply writin...

If you're building authority  for your site, remember that the key thing is not to simply claim your expertise but instead to demonstrate it by providing valuable information. You need to craft your contents so that it delivers useful information to the reader. If you claim to be the best at something without presenting evidence, it has less impact than if you provide proof. Topic authority also implies strength, one that is powerful enough to compel your audience to act upon your call to action. Websites, however, lack such authority to entice their audience in such a way, so instead, most wo...

Topic clusters - SEO’s major trend. Google recently rolled out a new update to its algorithm. In this update, they've made changes to how they rank articles. They used to favour links, so favouring posts that aren't linked to would be good. But that doesn't mean you should stop writing and focus only on posting. You can still get traffic by focusing on what people actually care about. So, write about things that matter to them, not just something that your friends think matters. Be careful about keyword stuffing though - if you're trying to stuff keywords into every post, you'll end up getting...

Business owners in Australia are warned about cyber-attack dangers amid changes to Australian internet domains. The Australian Government had announced a new policy for the.au domain name, which was to be implemented on  24th March 2022. The new policy protects consumers and businesses from malicious websites by preventing them from accessing legitimate sites. Businesses are being warned to prepare for a significant change to Australian web domain names next month. The new rule was introduced to allow anyone with an Australian connection to register the shorter .au domain for their website rat...

In today’s highly competitive market for brands, SEO has become increasingly important to companies, big or small. However, it’s not only about creating this excellent and pleasing site; it’s also about gaining a large number of backlinks. After all, how can anyone expect your business to grow if you don’t get any traffic? We understand that one of the best ways to increase the number of visitors on your site is through building quality backlinks . That’s why we recommend taking advantage of reputable link building services such as ours. We can ensure that your business gets high top rankings ...

The marketing realm is constantly changing and so are the ways in which people interact with brands. The internet has drastically changed the way we shop, communicate, and even how we get engrossed in media. As a result, it’s important for businesses to adapt their strategies accordingly. One such strategy that can help boost brand awareness is through search engine optimization (SEO) and the best way to do this is to get in touch with an SEO consultant  like our team of experts in Webplanners . Here's what we will be covering in this article: Table of Content: How Does It Work? Why Should You...

With the increasing popularity of social media sites such as Twitter, Facebook, LinkedIn and Pinterest, online marketing has grown rapidly. We at Webplanners, one of the top SEO companies in Melbourne , believe that more than half of organisations worldwide now use digital channels to advertise, market or sell products and services via these platforms. Social media marketing  helps companies engage current customers and attract new ones. With the growing number of social media users (over 1 billion worldwide), companies can target niche markets through social media platforms such as Facebook. ...

A topical authority measures the breadth of knowledge on a topic, while a domain authority measures a site's authority for its specific domain name. The more topics you write about, the higher your overall topic authority will be. The more authoritative your posts are, the more likely they rank well in search results. In this article we will cover the following: Table of Content: What is 'topic authority'? Why is authority important in SEO? What Contributes to Topical Authority? How to Increase Topic Authority? How does Topical Authority Help You Rank Higher? Why Choose Topics Over Keywords fo...

Branding and brand identity. We hear them a lot of times and see these come up in our feeds whenever we search for “business”, “start up”, “marketing”, and things related to business. But what is it really and why is it important to your business? Let’s think of it this way. Picture yourself walking on the street and you see a billboard of a girl in sportswear with three stripes. Our brain automatically recognises it as Adidas. Or when you see a swish and you’ll immediately know it’s Nike. That, my friends, is branding. The logo you recognise directly links to the company it is from. It is the...

  When a client wants to partner with us, one of their first questions is: “Do online reviews help me rank higher on Google?” Well, the answer is Yes! For someone who’s been working in the digital marketing world and helping out businesses strategise their growth through SEO , it is a known fact, plus some concrete back-up data, that having online reviews to your name can help boost your rank. 83% of people think a business with a user-generated review on their landing page is trustworthy. Not only that, having good reviews can win you more clients and get you more sales. If you’re ready to kn...

When it comes to driving traffic and increasing your blog's visibility, content is king. It's the reason you chose to start blogging in the first place, and it can help your blog achieve tremendous success. It's what keeps content flowing regularly and provides a steady stream of fresh content for your readers. If you're just getting started with a blog, or if you've been blogging for a while, you might still be wondering how to create a winning content strategy for your blog. A winning content strategy is a flexible one. It allows you to deliver on the unique needs of your customers, your bus...

We often get a lot of questions about what to do when an algorithm update has hit a site. The truth is, there's no one-size-fits-all answer, and you should look at your site to see if it fits the "characteristics" of the update. Google updates its algorithm hundreds of times a year, but some updates are more critical than others. We all know the big ones - Penguin, Panda, the mobile-first index - and the latest one is Fred, which was rolled out to combat low-quality content. As such, it's essential to know how to deal with changes to the algorithm when they're rolled out. Here's all you need t...

Does it feel like the speed at which SEO techniques change is on a constant incline? If so, you’re not alone. Google is getting more intelligent and more powerful — analysing and understanding web pages and its effectiveness in keeping people within its framework. Why? The better Google answers queries within the SERPs or directs users to ads instead of organic listings, the more money it makes. SEO and content marketing was evolving at a record pace in 2021. At this point, Google’s algorithms, capabilities, and expectations are expected to continue to grow at a fast rate. As the SEO industry ...

  Google has added several improvements to their search results pages over the years, from adding rich snippets to images, including comparison tools for products, and showing "Top Stories". The latest change is a new user experience that Google calls "Page Experience. When it comes to the user experience (UX) of search results, Google has been hard at improving things for searchers. Since 2015, Google has been testing what it calls "rich results" in search, and it's now rolling out this new feature to all users. Rich results are designed to provide more information about a search result, incl...

The WordPress platform takes security very seriously. Even so, no system is 100% user-proof, and the platform is rife with vulnerabilities. Companies that provide WordPress support services are often flummoxed when their clients claim that their websites have been hacked. Unfortunately, WordPress is a popular target for hackers. This is because it is used by millions of people across the globe. WordPress powers more than 28% of all websites on the Internet. It uses the MySQL database to handle page content, so you must keep it updated. There's nothing more damaging to a site's reputation than ...

Google is trying to make it easier for people to find the businesses they need by adding local listings and maps to its search results. If you are using the services of a professional SEO company , then chances are they’ll be using Google My Business to promote your business online. The reason is simple: Google My Business is a free service that allows you to create your business listing on Google. GMB is an incredible platform that can help any local business owner get his business on the map. It’s a huge benefit for local SEO as it helps your business to rank higher on search engine results ...

Ever wondered why those big high-quality images on your product page or a landing page might cause slower loading speed for site users? Why your product images don't show up in Google search results? Did you check conversion? Are your web conversions suffering because of unoptimised images? Unoptimised images can negatively affect your website performance, user experience, and conversion as well. Image optimisation is also essential for customer retention; why?   Acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. A good customer experience is necessary to ...

Page load time or page load speed is a performance metric that shows the time needed for a page to display on a screen. Page speed is one of the most important ranking factors for a website. And each year, the speed importance to your SERP position is growing higher and higher. The website speed optimisation directly influences the critical factors of website success, and they are: conversion visibility usability On the other hand, a slower website will have a low number of conversions, a high bounce rate, and a low number of pages per visit. A better page load time is essential for businesses...

You have your top-performing pages that are doing really well to get the traffic and generate leads. Maybe these are the highly converting pages and the ones that get you the most qualified traffic. But it's just sitting there somewhere on your site. Wouldn't it be great if you dust off your old content that has already proven it's worth and refurbish it to do even better? Refurbishing an old blog or an existing content page is no easier than creating new content. Creating new content pages for your niche is critical to capture more traffic, but while doing so, content creators miss the opport...