It is crucial for organisations to select the appropriate analytics solution given the rapid evolution of digital marketing and the rising demand for precise data analysis. The two popular Google Analytics versions, Universal Analytics (GA3) and Google Analytics 4 (GA4) will be compared in this article, along with their features, advantages, and differences. In October 2020, Google rolled out Google Analytics 4 as its default property type for analytics accounts. The new update comes as a re-build of GA from the ground up, with more user-centric events and tracking them all through their custo...

Google Analytics 4 is the latest version, and since it the fourth one, it is called GA4. The new version was rolled out in October 2020 and got a complete makeover; introducing new concepts and a different (more effective) approach.  So, what’s new in Google Analytics 4? The other features are the same, GA4 uses a new measurement model called the ‘Event + Parameter’ model, which is user-centric instead of a traditional session + pageviews centric measurement model. The new event model is flexible than the traditional event model in terms of its ability to track a wide range of user interaction...

Given the current scenario, COVID-19 has brought uncertainty for offline and online consumer behaviour. Everything is moving online, education, learning, training and everything else. More and more businesses and eCommerce store owners are now adopting digital technology, impacting how your conversion works. For an e-commerce store, each road leads to your product pages, and these are the essential pages on your website. A product page is where crucial decisions are made, whether to process to checkout or abandon the cart. What is optimisation? The optimisation is one of the most popular words...

  Link building is one of the most vital SEO activities. It also influences your Google search rankings. Link building builds trust between the other websites, your website and even the search engine. We believe that it is still a rock-solid SEO strategy that can generate traffic and expand online presence. So, it is vital to do it right. There are many ways to create a strong link building strategy. However, even seasoned SEO specialists commit mistakes, which can negatively impact your website, causing a loss in traffic, leading to some websites getting penalised in the most severe cases.   ...

Comprehensive, informative and valuable content is crucial for your website. It gets more and more people to your webpages. But that doesn’t mean it will rank well in the search results. If your content is not structured well and doesn’t cover targeting keywords, the chances of it appearing in the search engine results are very low. So, your role is to not only make your content incredibly good but at the same time structure it in a way that makes it easier for Google to identify & determine the value or the information you are sharing. One approach that has grown insanely popular is the c...

After auditing hundreds of websites, we, at Webplanners , realised that there are common SEO mistakes that the majority of website owners make (obviously unknowingly), that can drastically harm website and business as well. It’s common for website owners to think that if they simply list hundreds or thousands of products on an eCommerce store, the traffic and search rankings will start to improve. But the hard reality is, it won’t. It will not get you any organic traffic or search ranking. And even if it happens, it may take years; hence you need to optimise as soon as you can. So, here’s a li...

Millions and millions of businesses, regardless of their size & industry, use Google Analytics to get insights as to what’s happening on their website. They use it to know about the traffic sources, customer behavior, time spent on site, bounce rate, etc. In this competitive world, insights from analytical tools such as Google Analytics are crucial for every business. With more and more companies exploring online opportunities, using analytical tools becomes vital. For most of the marketers, keeping up with the latest Google Analytics trends and improving their use  of analytics is a top p...

  Content marketing is being used to leverage business growth and increase brand awareness. Content is marketing staple as it motivates the buying behaviour. Content marketing has come a long way, and the art and science behind it have also changed over time. But it is still an integral part of marketing and SEO.     As Google’s algorithm is getting more and more advanced and sophisticated at understanding the user’s intent and the context of the search queries, it is essential to create content for the context and intent. Since a while now, search engines, like Google, are shifting their focu...

  Pillar posts, the concept was first introduced by HubSpot in 2017, and since then it has emerged as a  viable SEO strategy . It is more than three years, but Pillar Pages is still a little-known approach. Pillar pages are the content pillars containing comprehensive posts on your website that portray you as a thought leader on the given subject. The page will cover every aspect of a particular subject/topic without getting too deep in detail.    That doesn't mean it isn't informative, the page covers and provides every aspect of the subject, i.e. the detailed information about a topic throug...

Out of all the online business listings,  Google My Business  is one of the most important and crucial business listings. Especially for any local business. Google My Business listing aids local businesses by providing more visibility. It drives the local search results (related to your products and services) on Google assistance, maps, and Google search. For some businesses, Google My Business listing is essential than a website. Any business, whether small or medium, who aims for targeted visibility know that they need to optimise their website and Google Ads. But what they do not know is th...

Marketing, in any economic scenario (boom or slowdown), is crucial for each business, big or small. Marketing plays a vital role in reaching potential customers and driving new leads and sales. Since people are staying indoors and spending most of their time online, digital marketing gives you a huge opportunity to reach those customers.     Logically, the first reaction of a business owner to any economic slowdown or a crunch is to cut down on the budget, back out of marketing and wait for things to get over. However, this is a fatal mistake. You can’t take the risk of leaving your business t...

To help your business subsist with the effect of the current economic slowdown, we bring you the seven workable marketing strategies that convert a downfall into a pool of opportunities. No matter if you're a retail business with no online presence or you are already an established eCommerce store, you can find a strategy that fits your situation and can help you fight through the slowdown.   These online marketing strategies are based on three main criteria: Fast setup and results – You can easily set up these strategies and execute them immediately. And these will get you good results also. ...

  A company's digital presence can maximise its marketing efforts and outcomes. It can give a lot of exposure, which other factors can't. But, if you can't convert this exposure into actual sales, then it’s a sorry state of affairs. Increasing online sales is the primary objective of countless businesses, large and small alike. Whether it’s the eCommerce giant like Amazon or the brick and mortar online store owner, converting leads to paying customers is the key to success. Getting in front of the best prospects is necessary to be successful, yes it takes a bit of work, time, efforts, and cost...

Conversion is pretty much the life and blood of digital marketing. You run a marketing campaign to drive traffic to your website and turn them into paying customers. You run a campaign in the hopes that people will do what you want them to do and eventually produce profitable revenue for your company. But if you are getting traffic to your website, which is excellent, but if that traffic doesn't convert, it's almost useless. One thing we must understand is that conversion doesn't just happen - we need to optimise for it. Increasing your conversion rates is crucial because it is the foundation ...

One of the most critical factors that convert a website visitor into a lead or a paying customer is TRUST. That's what every business aims to do. To retain them as regular and repeat customers, you must earn their trust. When customers trust you, your sales will grow – and that's true for brick and mortar shops, eCommerce websites, as well as digital businesses. So, what makes people trust a website? How do you ensure that your website visitors trust your business and convert into a paying customer? Which trust factors can you include to promote your reliability as a business? Well, there are ...

We are in 2020, it's a no-brainer to know that social media should be an integral part of every marketing strategy — and for most, this is not a new idea. Over the years, Social Media have firmly cemented its position in modern society. And it has become a part of our lives. Social Media is the communication medium that allows brands and businesses to interact and engage prospects & customers through designed content opportunistically.   Businesses that delay social media marketing integration to their marketing mix are incurring huge losses. The survival of any business and brand in the p...

Your business website is your online identity. It is a mirror of your business, your company. What does a person do when he/she wants to know about a product these days? They Google it. And they click on the first few results which Google suggests. We are now dealing with high-tech internet-savvy consumers. So, before making any decision, a user first refers to the internet for product/service references and recommendations. Google can display hundreds, if not thousands, of millions of results for any search within seconds. But how does Google choose which result to show first out of all those...

Businesses must keep up and continuously adapt to develop their digital marketing strategies to keep up with customer demands by building a rock-solid lead generation machine. The most significant objective of any digital marketing strategy is the lead generation that will ultimately become customers or clients. In the digital age that we are living in, social media and search engine marketing are synonymous with lead generation. A robust online presence is one of the best ways to reach the target audience, but to get that working, you need to maximize your opportunities to turn site visitors ...

If your focus is to target local consumers and boost your local search visibility, Google My Business listing is the best thing for you. If you haven’t yet, then you must take some time to optimize your Google My Business listing. Why is Optimisation crucial for businesses? Every business in this world needs a Google My Business listing . Why? Simply put, it offers all crucial business details to Google and your local consumers. It also provides a rich local search presence. The details that you provide in your Google My Business profile are used in several different ways by the search engine....

As a small business owner what’s that one thing you keep looking for? Quite obvious, new ways to get your company’s brand on the radar of potential customers. Most small businesses run on stringent marketing budgets and are very careful about what type of marketing strategies they should invest in. It becomes crucial especially when you have a limited marketing budget. Spending wisely is the only intelligent decision. Social media is one of the versatile platforms that small business owners must use for marketing. It is one of the most cost-effective marketing strategies that you can use to re...