Google Analytics 4 is the latest version, and since it the fourth one, it is called GA4. The new version was rolled out in October 2020 and got a complete makeover; introducing new concepts and a different (more effective) approach. So, what’s new in Google Analytics 4? The other features are the same, GA4 uses a new measurement model called the ‘Event + Parameter’ model, which is user-centric instead of a traditional session + pageviews centric measurement model. The new event model is flexible than the traditional event model in terms of its ability to track a wide range of user interaction...
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