As per Google’s Guide and recent updates for mobile friendly websites having a mobile optimised website is a critical part to have online presence. Very first question arises why we need to adapt this strategy? As per the Google last year April 2015 update mobile friendly website plays an important part in ranking factor in Smartphone, Tabs and handheld devices in search results.   The vital part of website is to be responsive in design. This makes it more flexible fit to any size of mobile devices. The traffic that comes from mobile is more than 50%. Also most all the work is routed thro...

    SE O- Se arch Engin e opti m isation is process that the small business gets a chance to expand worldwide with the help of digital marketing. No SEO No Visitors! From search engine results no visitors means it harms website ranking of website. When you hire SEO Company Melbourne they see to it that On-page and Off-page optimisation is properly done. Your website can’t rank without these techniques. Many of us are not aware of SEO techniques and what is included in it. Yes, it’s true! SEO plays an important role including the tactics and many variables by [providing boosting the reliability...

Do you want more visitors to your website or blog? Have you finally realized the potential of social networking sites in online marketing? A lot of business owners often ignore one of the most important social media networks for increasing exposure and traffic. If you are one of them, you certainly wouldn't want to make the mistake again because LinkedIn is the ultimate platform for your professional dealings. LinkedIn is an important platform to obtain more online exposure.   Your LinkedIn account can be one of the best referral platforms for your online site. If you think that a conside...

Today, it is well known that twitter has become a robust marketing resource. The most important thing is that twitter allows you to do what's right and leave what’s wrong. In other words, you have got the freedom to choose what will work for you and leave who you think won't work. The other thing is that you can actually earn cash through twitter marketing. Because of the capability to reach numerous prospective customers, you should make twitter to be one of your best online marketing tools. Nonetheless, you should not let yourself down by considering this strategy to be simple and fast. &nbs...

According to studies, about 63% of small-business owners in the U.S find information about local enterprises using the internet. An overwhelming majority of them make use of the search engines, and this mean, there are opportunities for the local SEO. There are things that you can do to optimize content and site and therefore, be able to attract customers.     You should begin by claiming your profile. This you can do by logging into yahoo local, Bing local and Google places and going through the process of verification. To verify the address, you will require a post card or even pho...

Would you like your business to show up at the top of Google for searches centered around the products or services you sell? Of course, you do, everyone does. Search engine optimization plays a pivotal role to enhance the online presence of the company. It is a very important tool in the online marketing service. It enables your potential customer to find you from the ocean of different websites.

There are no magic pills for creating a great website that will keep the visitors to keep coming back again and again. However, there are measures that you can take to improve the situation. The key things that you should focus on are making your site user-friendly as well as usable.       The web pages should be able to load quickly and also provide the relevant information to the visitor with ease. Having some speedy pages is one key factor to bear in mind. Even where your readers have a fast connection, they will show interest in those pages that load easily in order for them...

  Y ou want to be on Top in Google? Looking for quality traffic on site? In need of good enquiries in a month? Here’s the solution for you, we – Webplanners , the best SEO company Melbourne assists you and help you in grow your business. We here explain you the process that helps in getting good results in Google. We assure you top rankings in Google within 3 months. Contact us now if you want to see your business on 1 st page. We won’t disappoint you.   Here are the following steps that an SEO company does for any clients: 1. WEBSITE ANALYSIS 2. KEYWORD RESEARCH 3....

  Guest blogging is the best way to grow your business online, almost all SEO Company Melbourne do guest blog to get good rankings in Google. Here are few benefits of GUEST BLOGGING:   Build Your Online Influence   By guest blogging it is possible for you to influence people on your own blog but the truth is you will reach far more people by combining the audiences’ of other bloggers together.                                                      ...

SEO Company’s are known for increasing the potential of different businesses by strategically implementing the system of your companies ranking on google. This is a marketing strategy that can increase the number of clients you receive or the amount of sales you make by a great amount. However this process is tedious as well time consuming. As they say, success does not happen overnight and it defiantly takes a while to build it up to what businesses expect as results. Webplanners is a fast growing SEO company in Melbourne .  Their aim is to provide affordable SEO and website develo...

We see plenty of bad optimized websites when we surf net. Its really important to optimize site properly and take care of few important points. 1. Targeting Wrong Keywords: People should do keyword research in detail as its the initial and the most important factor of SEO. If we target keywords that are not relevant to site and have no searches then you will surely do not able to get any leads. Considering that proper keyword research can make or break your SEO services , it would be good if you are an expert in the subject of proper keywords research.   2. Poor or Duplicate Content: &nbs...

Many people out there are unaware of SEO services and what they can provide. So what is SEO and how can your company benefit from it? SEO stands for Search Engine Optimization. It is a marketing strategy that lists your company first on different search engines such as Google and Ask Jeeves.  By getting your website sorted by SEO services in Melbourne, there is a wider domain of viewers that your business website page will get and increasing the potential of getting more clients and more business. Webplanners is an SEO company located in Melbourne.   The aim is to increase the business of othe...

Google rolled out “Mobilegeddon”, a new mobile-friendly algorithm on 21 st April, 2015. With Mobilegeddon, Google intends to provide boost to websites that look good on smartphones. This tweak in algorithm is expected to make significant impact on rankings of websites in smartphone search results. With this update Google has set new standards and it will penalize websites that do not follow these standards. Reports of algorithm update were doing rounds since February and it was officially made on April 21. Google will be rolling out the update over course of the week.  As per the research cond...

Increasing sales and profit are the prime objectives of any SEO campaign. With online marketing gaining momentum with all types and sizes of businesses, SEO has become priority for every business. When you plan a SEO strategy for your business, you need to invest time, money and efforts in it. But every business using SEO faces a big question – how to calculate Return on Investment on their SEO efforts? SEO is not paid advertising; returns on SEO cannot be calculated in the same way as paid advertising. Check our new blog here . SEO tactics and optimization of websites is critical for ev...

For any marketing technique, the prime objective is finding prospective customers, converting them into sales and increasing the revenue of business. But, depending on the approach used, marketing can be classified as inbound and outbound marketing. Traditional marketing methods were part of outbound marketing, and with the integration of technology in marketing, these methods have become less effective. Inbound marketing has gained prominence over outbound marketing, especially for small and newly established businesses. Inbound marketing involves creation of valuable content and promote the ...

  In the online marketing environment, marketers are continuously striving to increase visitors to their website. Do your SEO efforts end at driving traffic to the website? Of course not! Increasing visitors to your website is challenging, but keeping visitors engaged on your website is equally challenging. If visitors come to your website and leaves within few seconds, it is a waste of your SEO efforts as you are unable to convert your visitors into customers. So, businesses need to focus on boosting conversions and landing page optimization is an important to achieve conversions.  ...

With 140 character tweets and hash tags, Twitter has changed the way people communicate and express themselves on social media. It has also transformed the way people consume news and reflect their thoughts and opinions. Since its founding, Twitter has evolved significantly and it continues to refine its experience and broaden the user base around the world. On eve of its financial results for the last quarter of the year, Twitter has entered into a deal with Google to make tweets more searchable online. This partnership between Google and Twitter will put real time tweets into Google Search r...

While creating their social media strategies, businesses make the common mistake of concentrating the efforts on just 1 or 2 platforms. They tend to overlook new social media platforms and miss out on amazing opportunities. Marketers are slowly realizing the endless potential held by Pinterest as a marketing platform, and it is not surprising to find them flocking towards Pinterest. Fun, creative and smart, Pinterest has redefined social media marketing. Whether you are new to Pinterest or have been using it for some time, you surely face the challenge of increasing the visibility of your busi...

Over the past few years, marketing approaches of businesses and their objectives have evolved significantly. Today, marketing efforts are not just targeted towards acquiring customers, but there is greater emphasis on creating engaging experiences. With marketers and consumers becoming tech- savvy, marketing techniques have also turned digital and opened whole new world of opportunities. Online customers are looking for personalized experience as it ensures convenience and flexibility, and hence businesses are striving to understand the behavior of their target audience base.   Personaliz...

Social media marketing is the latest buzzword in online marketing as these tools hold significant solutions for brand building. As social media is maturing, it has become very difficult to assess effectiveness of the social media activities worldwide. Are you worried over your social media marketing campaigns? Well, don’t worry, you are not the only one. Hundreds of marketers around the world are struggling with social media marketing. In fact, for most business owners, problem starts with how to use and tackle social media campaigns for benefit of their business.     Here are ...