Millions and millions of businesses, regardless of their size & industry, use Google Analytics to get insights as to what’s happening on their website. They use it to know about the traffic sources, customer behavior, time spent on site, bounce rate, etc. In this competitive world, insights from analytical tools such as Google Analytics are crucial for every business. With more and more companies exploring online opportunities, using analytical tools becomes vital. For most of the marketers, keeping up with the latest Google Analytics trends and improving their use  of analytics is a top p...

  Content marketing is being used to leverage business growth and increase brand awareness. Content is marketing staple as it motivates the buying behaviour. Content marketing has come a long way, and the art and science behind it have also changed over time. But it is still an integral part of marketing and SEO.     As Google’s algorithm is getting more and more advanced and sophisticated at understanding the user’s intent and the context of the search queries, it is essential to create content for the context and intent. Since a while now, search engines, like Google, are shifting their focu...

  Pillar posts, the concept was first introduced by HubSpot in 2017, and since then it has emerged as a  viable SEO strategy . It is more than three years, but Pillar Pages is still a little-known approach. Pillar pages are the content pillars containing comprehensive posts on your website that portray you as a thought leader on the given subject. The page will cover every aspect of a particular subject/topic without getting too deep in detail.    That doesn't mean it isn't informative, the page covers and provides every aspect of the subject, i.e. the detailed information about a topic throug...

Out of all the online business listings,  Google My Business  is one of the most important and crucial business listings. Especially for any local business. Google My Business listing aids local businesses by providing more visibility. It drives the local search results (related to your products and services) on Google assistance, maps, and Google search. For some businesses, Google My Business listing is essential than a website. Any business, whether small or medium, who aims for targeted visibility know that they need to optimise their website and Google Ads. But what they do not know is th...

Marketing, in any economic scenario (boom or slowdown), is crucial for each business, big or small. Marketing plays a vital role in reaching potential customers and driving new leads and sales. Since people are staying indoors and spending most of their time online, digital marketing gives you a huge opportunity to reach those customers.     Logically, the first reaction of a business owner to any economic slowdown or a crunch is to cut down on the budget, back out of marketing and wait for things to get over. However, this is a fatal mistake. You can’t take the risk of leaving your business t...

To help your business subsist with the effect of the current economic slowdown, we bring you the seven workable marketing strategies that convert a downfall into a pool of opportunities. No matter if you're a retail business with no online presence or you are already an established eCommerce store, you can find a strategy that fits your situation and can help you fight through the slowdown.   These online marketing strategies are based on three main criteria: Fast setup and results – You can easily set up these strategies and execute them immediately. And these will get you good results also. ...

  A company's digital presence can maximise its marketing efforts and outcomes. It can give a lot of exposure, which other factors can't. But, if you can't convert this exposure into actual sales, then it’s a sorry state of affairs. Increasing online sales is the primary objective of countless businesses, large and small alike. Whether it’s the eCommerce giant like Amazon or the brick and mortar online store owner, converting leads to paying customers is the key to success. Getting in front of the best prospects is necessary to be successful, yes it takes a bit of work, time, efforts, and cost...

Conversion is pretty much the life and blood of digital marketing. You run a marketing campaign to drive traffic to your website and turn them into paying customers. You run a campaign in the hopes that people will do what you want them to do and eventually produce profitable revenue for your company. But if you are getting traffic to your website, which is excellent, but if that traffic doesn't convert, it's almost useless. One thing we must understand is that conversion doesn't just happen - we need to optimise for it. Increasing your conversion rates is crucial because it is the foundation ...

One of the most critical factors that convert a website visitor into a lead or a paying customer is TRUST. That's what every business aims to do. To retain them as regular and repeat customers, you must earn their trust. When customers trust you, your sales will grow – and that's true for brick and mortar shops, eCommerce websites, as well as digital businesses. So, what makes people trust a website? How do you ensure that your website visitors trust your business and convert into a paying customer? Which trust factors can you include to promote your reliability as a business? Well, there are ...

We are in 2020, it's a no-brainer to know that social media should be an integral part of every marketing strategy — and for most, this is not a new idea. Over the years, Social Media have firmly cemented its position in modern society. And it has become a part of our lives. Social Media is the communication medium that allows brands and businesses to interact and engage prospects & customers through designed content opportunistically.   Businesses that delay social media marketing integration to their marketing mix are incurring huge losses. The survival of any business and brand in the p...

Your business website is your online identity. It is a mirror of your business, your company. What does a person do when he/she wants to know about a product these days? They Google it. And they click on the first few results which Google suggests. We are now dealing with high-tech internet-savvy consumers. So, before making any decision, a user first refers to the internet for product/service references and recommendations. Google can display hundreds, if not thousands, of millions of results for any search within seconds. But how does Google choose which result to show first out of all those...

Businesses must keep up and continuously adapt to develop their digital marketing strategies to keep up with customer demands by building a rock-solid lead generation machine. The most significant objective of any digital marketing strategy is the lead generation that will ultimately become customers or clients. In the digital age that we are living in, social media and search engine marketing are synonymous with lead generation. A robust online presence is one of the best ways to reach the target audience, but to get that working, you need to maximize your opportunities to turn site visitors ...

If your focus is to target local consumers and boost your local search visibility, Google My Business listing is the best thing for you. If you haven’t yet, then you must take some time to optimize your Google My Business listing. Why is Optimisation crucial for businesses? Every business in this world needs a Google My Business listing . Why? Simply put, it offers all crucial business details to Google and your local consumers. It also provides a rich local search presence. The details that you provide in your Google My Business profile are used in several different ways by the search engine....

As a small business owner what’s that one thing you keep looking for? Quite obvious, new ways to get your company’s brand on the radar of potential customers. Most small businesses run on stringent marketing budgets and are very careful about what type of marketing strategies they should invest in. It becomes crucial especially when you have a limited marketing budget. Spending wisely is the only intelligent decision. Social media is one of the versatile platforms that small business owners must use for marketing. It is one of the most cost-effective marketing strategies that you can use to re...

On May 4, 2020, in the middle of corona virus pandemic, Google published its second core update for 2020. Google rolls out hundreds of core algorithm updates each year and the search engine giant announces a few that have a far-reaching impact on the SERP. The reason why it is called “core” update is - because it’s a big change to the algorithm which impacts a lot of websites. Each time there is an update to Google’s core algorithm, it is considered a big step towards making the search process more convenient, relevant and accurate to the users. However, as SEO professionals we get trapped n q...

According to Defiant, the company behind the Wordfence web firewall, millions of WordPress sites have been probed and attacked this week as hackers targeted a zero-day vulnerability in the WordPress File Manager plugin installed in over 700,000 WordPress websites. The File Manager plugin is used to allow website users to upload image files, but a flaw in the plugin's file type checking could allow a user to upload a file with an embedded web shell. Through this, they can seize control of the website and plug it into a botnet. It is estimated that 37.4% or 261,800 websites are still running vul...

Google Attribution is complex and challenging. Not everyone can master the subject and fake their knowledge when it comes to Google Attribution Modelling. To master it, one requires a deep understanding of a business model and how different marketing channels work together to convert a prospect into a paying customer, and which all stages do a customer goes through his customer journey. So, before we begin to dig deep into understanding Google attribution modelling , be sure to be aware of your business model and fully understand it. Along with that, make sure you know your industry and target...

Link Building is one of the most important SEO strategies to attract visitors to your site. Google tends to rank pages higher in search results based on the authority of that page. In modern day SEO world, backlinks from good websites build up the page’s authority and improves its SEO value. High-quality backlinks are important. High-quality backlinks increase domain authority, ultimately increasing your Google page ranking. When pages have high-quality backlinks pointed at them, it builds trust with Google. Building backlinks is the number one Off-Page SEO function. SEO experts and agencies a...

Everything around in the world seems to have fallen due to the COVID19 pandemic, but our spirits at Webplanners are still high and hopeful. Even amidst the Coronavirus crisis, we are optimistic and working on ways to cope-up with the downfall and brainstorming on strategies when this pandemic is over and life gets back to normal. Whether you run a small shop, or a retail outlet, or an online business, you may experience economic losses and slowdown in the coming months. No matter what type or size your business is, it is going to hit by COVID 19 real hard. All we should focus on is- what measu...

Many businesses spend the majority of their money and time on acquiring customers. But what about those long-standing customers who consistently remain loyal to a brand? Did you ever compared how much time, efforts and money does it take for a small business to generate leads and gain a new customer to retaining existing customers? Studies show that it costs ten times more to attract a new customer than to keep one. So, for small business owners and digital marketers it makes sense to invest one portion of all your efforts & resources towards delighting & retaining current customers so...