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Why Small Businesses need Social Media Marketing Now?

As a small business owner what’s that one thing you keep looking for? Quite obvious, new ways to get your company’s brand on the radar of potential customers. Most small businesses run on stringent marketing budgets and are very careful about what type of marketing strategies they should invest in. It becomes crucial especially when you have a limited marketing budget. Spending wisely is the only intelligent decision. Social media is one of the versatile platforms that small business owners must use for marketing. It is one of the most cost-effective marketing strategies that you can use to re...
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What You Need to Know About Google Core Update May 2020?

On May 4, 2020, in the middle of corona virus pandemic, Google published its second core update for 2020. Google rolls out hundreds of core algorithm updates each year and the search engine giant announces a few that have a far-reaching impact on the SERP. The reason why it is called “core” update is - because it’s a big change to the algorithm which impacts a lot of websites. Each time there is an update to Google’s core algorithm, it is considered a big step towards making the search process more convenient, relevant and accurate to the users. However, as SEO professionals we get trapped n q...
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Zero-Day Vulnerability in WordPress Plugin Triggered an Internet-wide Hacking Spree

According to Defiant, the company behind the Wordfence web firewall, millions of WordPress sites have been probed and attacked this week as hackers targeted a zero-day vulnerability in the WordPress File Manager plugin installed in over 700,000 WordPress websites. The File Manager plugin is used to allow website users to upload image files, but a flaw in the plugin's file type checking could allow a user to upload a file with an embedded web shell. Through this, they can seize control of the website and plug it into a botnet. It is estimated that 37.4% or 261,800 websites are still running vul...
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Getting Started with Attribution Modelling in Google Analytics

Google Attribution is complex and challenging. Not everyone can master the subject and fake their knowledge when it comes to Google Attribution Modelling. To master it, one requires a deep understanding of a business model and how different marketing channels work together to convert a prospect into a paying customer, and which all stages do a customer goes through his customer journey. So, before we begin to dig deep into understanding Google attribution modelling , be sure to be aware of your business model and fully understand it. Along with that, make sure you know your industry and target...
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Link Building: The Core of Any Online Marketing Campaign

Link Building is one of the most important SEO strategies to attract visitors to your site. Google tends to rank pages higher in search results based on the authority of that page. In modern day SEO world, backlinks from good websites build up the page’s authority and improves its SEO value. High-quality backlinks are important. High-quality backlinks increase domain authority, ultimately increasing your Google page ranking. When pages have high-quality backlinks pointed at them, it builds trust with Google. Building backlinks is the number one Off-Page SEO function. SEO experts and agencies a...
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How to Market Your Business Through Corona virus Pandemic?

Everything around in the world seems to have fallen due to the COVID19 pandemic, but our spirits at Webplanners are still high and hopeful. Even amidst the Coronavirus crisis, we are optimistic and working on ways to cope-up with the downfall and brainstorming on strategies when this pandemic is over and life gets back to normal. Whether you run a small shop, or a retail outlet, or an online business, you may experience economic losses and slowdown in the coming months. No matter what type or size your business is, it is going to hit by COVID 19 real hard. All we should focus on is- what measu...
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Inbound Marketing Tools and Strategies to Delight the Customers

Many businesses spend the majority of their money and time on acquiring customers. But what about those long-standing customers who consistently remain loyal to a brand? Did you ever compared how much time, efforts and money does it take for a small business to generate leads and gain a new customer to retaining existing customers? Studies show that it costs ten times more to attract a new customer than to keep one. So, for small business owners and digital marketers it makes sense to invest one portion of all your efforts & resources towards delighting & retaining current customers so...
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Why You Need A Google My Business Account?

Not sure if you need a Google My Business account? Here's why you may want to consider one. The first and most important thing to streamline before others is to get your 'Google My Business' account set up. Google My Business helps businesses and organizations to manage their online presence across Google, including 'Search' and 'Maps.' Google My Business is a powerful tool and does not require much maintenance. One of the most significant advantages of Google My Business is its impact on local searches. For example, if you Google Magento development company in Melbourne , you will be able to ...
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Why Voice Search is the Future of Site Search and How to Optimize for It?

With the growing popularity and a plethora of opportunities, voice search is becoming an important part of SEO. The Voice search trend is apparently new and is here to stay, for long. Since inception, voice recognition technology has drastically improved and has gained a lot of popularity in the last decade. Google claims to have 95% accurate speech recognition system and it’s not the only tech company in the world which is embracing it. The voice recognition system by a Chinese company, named iFlytek, claims to have an accuracy of 98%. Voice is, therefore, transforming our approaches to techn...
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SEO Trends and Guidelines to Capitalise on in 2020 & Beyond

SEO is essential for everyone, for website owners, brands of all sizes, and digital marketers because it can lead you ahead of the competition. For instance, if two websites are selling the same thing or offering the same services, an SEO optimized website will get more customers and is likely to make more sales, organically. In the future, the online competition will become more intense, and we at Webplanners  believe that it is the right time to rethink your marketing and invest in SEO strategy. It is crucial to catch up with SEO trends this year to create an effective, robust, and long-last...
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How to Retain Your Customer Base Amid COVID-19 Outbreak?

COVID-19 pandemic has turned the whole world upside down. No business is untouched by the current situation with the Covid-19 pandemic, which means most businesses are rethinking their approach to marketing and sales. It's undoubtedly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn't ready to think about how they will replace the opportunities that have been lost. In this post, we'll cover what we know about the current state of the consumer behaviour, some short-term strategies to follow right now, and some lon...
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Why Voice search is the future of site search?

Year 2020 is the year of digital revolution. Because of the current pandemic, companies of all sizes have made a rather quick transition to remote working. Luckily, due to the advancement in technology, remote working has become seamless for many workers across various industries.

Another trend which is on rise this year is the ‘Voice Search’. More and more consumers are using voice search to get quick results, for queries like, local restaurant, directions to a particular café, and to find any local information. Below are a few stats digital marketers in 2020 need to know to start their journey for the voice search revolution and succeed.

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SEO Trend 2020 Infographic

  In the future, the online competition will become more intense, and we at Webplanners believe that it is the right time to rethink your marketing and invest in SEO strategy. SEO practices and trends keep on evolving continuously. With the continuous revision in the Google algorithms, optimisation practices that are popular today might become...
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5 Web Design Tips for Small Business Websites

In this new age of technology, a business (big or small) needs a website. No website means no existence. A website these days is your business's online identity, and having a good one that represents your business will capture leads & close sales. A small business needs a website to climb to the top of SERPs and connect with other digital platf...
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How long will it take for my keywords to rank?

  We at Webplanners, an SEO Company in Melbourne work on various SEO client projects, and the first and the most common question a client asks us is "how long will it take for my keywords to rank?" And, being in this space you know there is no definite answer to it. There are way too many variables involved such as; website strength, keyword c...
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Afraid of investing efforts in your marketing? Trust SEO.

If you haven't been working on an SEO plan over time, you may not be reaping the benefits right now. SEO can bring long term results. We know it because we do it for all our clients. If your business also is hit by the COVID-19 pandemic, we would like to share a few things which can help your business' long-term SEO strategy. Search Engine Optimiza...
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Why Choose Magento for E-commerce Website Development?

If you run a business, then a website is its online identity. And before you start an online business, it is vital to choose an eCommerce platform that best suits your requirements. There are many eCommerce platforms in the market, e.g. OpenCart, Shopify, Joomla, WooCommerce, and Magento. Out of all these, Magento became the most popular eCommerce ...
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Impact of COVID-19 on Ecommerce: Adapt Digital Strategies to Thrive

  Everything around in the world seems to have fallen due to the COVID19 turmoil, but our spirits are still high and hopeful. With an optimistic approach, we are preparing ourselves to bounce back when things get back to normal. We are working & strategizing as usual, but remotely. We are considering this un-eventful situation as an opport...
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#INSTAWAYS TO SUPERCHARGE YOUR BUSINESS ON INTERNET

  Embarking on the beautiful year, 2019 there are not only resolutions to be made for ourselves but for our businesses too. To let an idea reach the mass in today's time is easy yet tricky with internet and social media taking a toll on each one across age group. Additionally, you wouldn't want to experience a boomerang of an idea you so passi...
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How to Manage Your eCommerce Website Thoroughly: Pros and Cons of Magento 2

In the last few years, people have taken to buying most of their necessities online. In fact, according to statistics, almost 50% of internet users go online to make a purchase. Of the 50%, one in four people make at least one purchase every week. In 2018, online retail sales amounted to more than $2 trillion dollars. Who doesn't want a piece of th...
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