If you run a business, then a website is its online identity. And before you start an online business, it is vital to choose an eCommerce platform that best suits your requirements. There are many eCommerce platforms in the market, e.g. OpenCart, Shopify, Joomla, WooCommerce, and Magento.
Out of all these, Magento became the most popular eCommerce solution because it is open source, and also the best E-commerce software for enterprises and fast-growing online businesses, and we couldn't agree more! Magento is right now the backbone of E-Commerce technology. It is the most effective E-commerce platform and provides the best advantages.
Here are a few reasons as to why choose Magento for your eCommerce website?
Open Source: Being open-source means that developers have the freedom to modify the source code and add features and functionality by installing and creating add-ons and plug-ins as and when required. So, any developer who knows Magento website development process can use it to create an eCommerce website.
Scalable: Whether you run a small business or a large scare retail store. You can use Magento to your advantage and scale it into whatever you need it to be. Magento is the most effective and cheapest method and is used by majority businesses around the world to create scalable E-commerce websites and applications.
Easy to Manage: One of the most significant advantages of using Magento for website development is that the Magento framework allows you to manage multiple stores from one admin panel, saving you a lot of time and effort when managing your online sales.
User-friendly: Magento developers can create a unique and stunning user experience on the frontend based on multiple device access. Magento uses modern technologies like Varnish, Redis, Memcached, FPC, and optimized databases to provide a fantastic user experience.
Security and Payment Options: Magento as a platform just keep getting valuable additions in terms of safety, stability, and support all the year-round. Similarly, for your customers, it uses SSL security and a dedicated IP to ensure that your customers can feel safe while doing any online transaction.
Custom Magento Development: If you want to be different from the rest of the world, custom Magento development is the solution for you. With it, you can create your custom themes, plug-ins, and extensions to suit your requirements.
High Performance: Factors such as page load time, query processing, easy navigation, all affect user experience and also website performance. Magento takes care of it all very carefully. It uses technology that reduces page-load time and optimizes your website for speed to perform better.
Flexibility: As we said that you could create your themes, plug-ins, and extensions to suit your requirement, you can customize back-end as well as a frontend to meet your specific needs. The flexible nature of Magento will help you take control of the entire interface and processing capabilities of your eCommerce website.
SEO Friendly: SEO is very crucial for any website to perform better. An optimized site means it can generate more leads and can convert better. Magento comes with SEO features that offer you the functionality to create URLs, tags, positioning layer, sitemaps, and descriptions with relevant keywords.
Magento Supports Mobile Commerce: The online world these days is dominant by mobile. Almost 60% of online buyers use mobile phones to place their orders. Thus, a website needs to be responsive. It means that no matter what device or screen size the user has, your website must look good and function well.
Multitasking: Magento allows you to perform multiple tasks at the same time. So, you can work on the essential functions while monitoring website performance or any other performance indicator. Multitasking saves a lot of time.
Integration with Third-Party Services: Magento works pretty with third-party tools, services, and modules such as payment gateways, database applications, transportation, shipping, order tracking, etc. It's not only essential for a robust website but also the functionality, performance, and user experience.
Analytics and Reporting: The most critical factor to monitor a website's performance is Analytics and reporting. There are built-in Google tools such as Google Analytics, Google Checkout, and Google Base that help you control the website's performance.
Superior Support: For any technical or non-technical query or issue, you can connect with their support team to find a solution. And, as a Magento user you get continuous updates about features, plugins, extensions and any other news withing the Magento community.