Not sure if you need a Google My Business account? Here's why you may want to consider one.
The first and most important thing to streamline before others is to get your 'Google My Business' account set up. Google My Business helps businesses and organizations to manage their online presence across Google, including 'Search' and 'Maps.'
Google My Business is a powerful tool and does not require much maintenance. One of the most significant advantages of Google My Business is its impact on local searches. For example, if you Google Magento development company in Melbourne, you will be able to see all the results from that area. Google also integrates this information with Google Maps, and the results you see are categorized based on location, travel distance, and time.
Google My Business provides businesses an opportunity to clinch users through searches. In addition to being easier to spot both physically and digitally. 'Google My Business' allows companies to add useful information like their name, what they do, their location, phone number, website, hours of operation. Up-to-date and accurate information is necessary to maintain and make sure it is upgraded for Google Assistant because people use voice search to search for any little thing such as 'hours of operation,' address, etc.
Many changes have been made to Google My Business in the last two years, and it will continue to evolve in 2020 as well. So, now is the right time to leverage the 'Google My Business' tool to increase your business potential and generate more leads and inquiries for your business.
Here's why you need a 'Google My Business' account?
To Rank in Local Searches
We are living in the digital era. Having an online presence is critical for every business, no matter what it offers. If you have a presence online, you are ascertainable, and Google My Business profile ensures you appear in the local searches. Even if you run an old-fashioned brick and mortar shop, your customers and prospects are online. People are now addicted to looking for products and services online before they go out to a store.
Google My Business profile ensures that when someone is looking for your business/company information online, they find it. Once the searcher finds your business information, your listing shows all the relevant information – your web address, physical address, operating hours, reviews, photos, etc.
Google My Business profile also lets you rank in local searches. If you are trying to tap local searches, Google My Business can help you improve your local SEO. So, when someone searches for you, you show up on page one—not page two or worse.
Even if you have a business website in place, Google My Business listing will boost your rankings and will ensure that you appear in top results for the products and services you offer.
To Keep Customers Updated
With a Google My Business profile, your customers do not have to go places to find information about your business, products, services, and reviews. Google My Business lists all necessary information about your company in one place. It ensures that when someone searches for your business, they find legitimate information, straight from the source.
The Google My Business listing page contains all the vital information about your business; contact information, operating hours, and other essential details. You can keep your customers updated with what is going at your end, latest updates, expanded services, new products & services, store timings, whether open or closed reopened (an especially useful feature during emergencies like COVID-19).
A Google My Business account lets you keep customers informed.
To Boost Consumer Confidence & Build Trust
According to a study, customers are 70% more likely to visit businesses with a Google My Business listing. Google My Business profile lends trust to your company. Another study found that businesses with complete listings on Google are twice as likely to earn trust from customers. Trust is the foundation of the business-customer relationship. And it is also a key factor when it comes to making a buying decision.
The more confident a consumer feels, the more likely they are to buy. Trust gained from Google is enough to sway people to be 38% more likely to visit your store, and 29% more likely to buy something.
On the other hand, Google My Business reviews help build trust, too.
Google My Business is a powerful tool to leverage all your marketing & SEO efforts to add a competitive edge over the other players in the market. Not to mention that the service is free – there's no good reason for your business not to take advantage. You need to use it if you're targeting local customers.