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Impact of COVID-19 on Ecommerce: Adapt Digital Strategies to Thrive

 Everything around in the world seems to have fallen due to the COVID19 turmoil, but our spirits are still high and hopeful. With an optimistic approach, we are preparing ourselves to bounce back when things get back to normal. We are working & strategizing as usual, but remotely.

We are considering this un-eventful situation as an opportunity to build a robust plan to strengthen our business. We are doing things that we wanted to do for long.

We believe this is the right time to streamline our website with our business vision and adopt digital strategies to excel through this pandemic.

Whether your business is strictly online or offline, COVID-19 will affect you in one way or another. Even though your core product offering is not affected by the novel Coronavirus, but the economic fallout will affect your customer base. 


Decide What You Want to Do? Adapt or Perish.

 Will you just sit back and wait for the situation to get better? Or will you keep your fingers crossed and hope for the best? Or will you be aggressive, find ways to adapt to this constantly changing situation and discover new ways to grow? The choice is yours.

For many businesses, the difference between success and failure (in the coming months) will depend on what choice they make and how they choose to utilize & respond to cope with this difficult time. The early you adapt, the better it is for your business.

Adapting may mean opening new channels over the web or social media platforms where you can build relationships with your clients.

Adjust Your Digital Strategy

 We are in a turmoil of risk and instability. All this uncertainty poses a tremendous challenge for strategy making.

But given the new level of uncertainty, many companies are starting to adjust.

Major online retailers, such as Amazon, are adjusting their strategy in response to the Coronavirus.

For businesses that remain active at this time, it is essential to find answers about how best to cope with the prevailing trading conditions and how best their strategies should adapt.

Marketers can obtain which of their activities generate the highest quality leads, and at what expense. Consider it the best time to invest your time and effort in evaluating your digital marketing. Even if you've never spent a minute on Facebook, Twitter, LinkedIn, Instagram, or any other platform, it's a good idea to take time out of your schedule and start with it.

If it applies to your business, work on your remote work policies. See how you can leverage technology to take your business ahead. Make use of e-learning platform subscriptions and telecommuting tools such as Zoom, Skype, etc. Set up virtual classrooms, training sessions, meetings, and conferences to reach your target audience, consumers, and clients.


Fine-tune Your Digital Assets:

 Digital is likely to be the clear winner here, and companies – including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO, and influencer-led campaigns.

Take this opportunity to fine-tune your digital assets.

For Instance:

Ensure that your website content and landing pages contain the right message. Create new content around target keywords. Update existing pages to add more value.

Generate ideas for video storyboard, and start writing the next newsletter for your customers. Build marketing material that can be part of social conversation and is easily shareable.

Social media engagement – Exploring social and search channels such as Facebook, Instagram, Google AdWords, LinkedIn, and strategizing how you can improve engagement.

Optimize your SEO for better search rankings and work out a plan to increase your website organic traffic and keyword rankings.

Conclusion:

 If you don't adapt, your business could die. It might not die today, but if you don't take advantage of the coming months, it won't be long before your company starts to struggle.

Sustainability in this challenging time matters more than market domination. It is crucial for every business (regardless of the industry, size, and nature) to keep calm and be tenacious. Be supportive to your customers/clients and take the necessary steps so that you come out of this disruption stronger than ever.

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Thursday, 24 September 2020