Technology is ever-changing. Everyday there is a new invention or an innovation. Today, we can conduct online searches simply by speaking into a voice recognising device such as Alexa or Siri. Some call it futuristic, others call it convenient. No matter how you look at it, voice search is something you must consider as one of the vital aspects for your marketing campaign.
You are familiar with search engine optimization (SEO) and how it can help your website rank higher in search engine results pages. It allows you to earn more website traffic and revenue. However, have you considered Voice search SEO for your business?
To keep it simple, voice search is voice recognition technology that allow people to perform searches by speaking into a device. These devices range from smartphones and computers to some home assistant devices as well. Google voice search queries have gone up exponentially over the years, so it’s crucial to understand these developments and incorporate them into your digital marketing strategy.
With voice search increasing in popularity, voice search SEO is a must if you want to rank at the top of search results and bring high-quality traffic and leads to your website. Without a voice search SEO campaign, it’s unlikely that your site will appear in voice searches, so you could lose out on potential customers.
Especially since content that ranks at the top of search results is likely to also appear as a voice search answer. In fact, nearly 75% of the results you receive from a voice search ranks in the top three results for that specific query.
If your digital marketing strategy has a direct effect on your company’s success, and voice search use has a direct effect on your digital marketing strategy, then any change in the voice search trends will obviously affect your business. The effect can be positive as well as negative depending on how brilliantly you adapt your SEO and marketing strategy to these ever-changing trends.
Google emphasises on ‘mobile-first index’ SEO approach, which bases rankings off of the mobile version of a site instead of the desktop version. Keeping with that, businesses need to adapt to the digital landscape in terms of voice search.
Things that we can’t afford to overlook are:
This means that, if your website content is effectively optimized of voice search, your business could be the first one a digital personal assistant suggests.
Not many businesses have adopted voice search apps yet but if they do, they open doors to a plethora of opportunities in future. You call it technological advancements, innovation, or consumers adapting to the new technology. If you aim to optimize for voice search, you may land up at ‘Position-Zero’ in the search result. What is position zero? Well, it’s the spot zero also known as featured snippet that is displayed above rank 1 in search results.
If you optimize for voice search and leverage it as quickly as you can, and there is sea of emerging opportunities to tap.
In the year 2020 when you brainstorm your marketing strategy, optimizing for voice search should be a part of your SEO plan. It is crucial, especially if you aim to target local visitors and consumers.
If you want to be ahead of your competition, make sure you are on top of all the emerging SEO trends, and voice search is one of them.
One of the reasons for it to gain popularity is that – it is fast, it is hand’s free, and it lets you multitask, and it’s a fad amongst millennials. Google aims to transform voice search into ‘an ultimate mobile assistant’ that helps you with your daily life so that you can focus on the things that matter.
We all are used to the conventional methods of performing an internet search i.e. typing in the search query or keyword in search engines. But the millennials and the tech-savvy population prefers to use voice commands. That change or the shift from conventional search method to the new is credited to smartphones, smart devices, smart appliances, and many other voice assistances enabled devices.
Since, as stated above, voice search is typically characterized by questions and long tail keywords. So, your website content needs to be able to fit-in this demand. So, how do you optimize for voice search?
The Voice search SEO trend is still in its initial or preliminary stage and there’s slot to improve. But, this is the right time to adapt to a change that we know will be the usual and common way how people search. So, if you haven’t yet started to optimise your for content for voice search, now is the time to do so.
As more and more smart devices enable this voice command feature, the future is bright for those who accept and accelerate for this change. So, wear your seatbelts and gear up to make your website voice search-friendly. The sooner you begin to sow voice search optimization into your SEO strategy, the sooner you can reap the benefits.
Voice search affects SEO in several ways. For one, it often involves natural language queries that differ from traditional typed searches. Voice search results are also more likely to come from featured snippets or other rich snippets that appear at the top of search results. Therefore, optimizing for voice search requires a different approach than traditional SEO.
Some best practices for optimizing for Voice Search include using conversational language, focusing on long-tail keywords and phrases, optimizing for local search, using structured data markup, and ensuring your website is mobile-friendly and loads quickly.
It is a way of adding extra information to your website's code that helps search engines understand the content and context of your pages better. For Voice Search, structured data can help to provide more relevant and accurate results for voice queries, such as business information, product details, and reviews.
You can measure the success of your Voice Search SEO efforts by tracking your website's traffic and rankings from voice search queries. You can also monitor your website's performance in voice assistants and other voice-enabled devices, as well as track user engagement metrics such as bounce rate, time on site, and conversions.
Some common mistakes to avoid when optimizing for Voice Search include using overly technical language, ignoring local search optimization, neglecting mobile optimization, and failing to provide concise and relevant answers to voice queries. It's also essential to stay up to date with changes in voice search technology and adapt your SEO strategies accordingly.