One of the most common question we are asked at Webplanners is - What’s the difference between SEO and PPC, and what can they do for my company? An SEO strategy can show improvements to your ranking on Google Search and increase organic traffic by making your page more relevant to users. Whereas, PPC ads like Google Ads are paid online advertisements which appear next to relevant searches and other content on the web when user searches for the relevant keywords.
Are you struggling to decide if you should invest in SEO or PPC? Here’s an infographic that states basic difference between SEO and PPC. Read to know which one should you be taking advantage off and leveraging all marketing channels for success. The best businesses use both SEO and PPC because they complement each other.