‘Keywords’ is an inseparable part of SEO. Keywords hold the potential of making an advertising campaign successful or unsuccessful. Hence, it is very important that keyword selection and targeting is done carefully. Though the importance of keyword selection is well known to marketers, they still fail to make the best use out of it. With online marketing getting competitive day by day, it has become important that marketers correct the mistakes they are making with keyword targeting.

Here are the commonly made keyword targeting mistakes that you should avoid –






SEO is not a one-time activity, it is a continuous process. Hence, make sure you review your keywords from time and time, review their performance and make necessary changes to the list of target keywords.