What do you look for when you are Googling a query or just want some extra information?
In this age of almost limitless knowledge, there are so many articles and blogs about the same thing. And as an SEO company, we know that hunting for information can be tedious if you're constantly encountering highly ranked websites without great content.
The general rule of thumb is if searchers don't find anything relatable or powerful in 15 seconds then they will stop engaging with it.
As a result, a very important part of any SEO service is developing quality content strategies for your website that helps build up reputation and a relationship of trust.No, we aren't only talking about keyword driven content, but pieces of information that are helpful to solving a consumer's problems. And if you are able to provide a solution that is useful to them, then they are likely to find you reliable and subscribe for future updates and content.
So, that means you must have audience-targeted content - and beyond that, you should align it with your brand's value. To make it all easier for you, here are 6 Tried and Proven Content Strategies to help boost you content writing game: -
1: Listen to your audience
Who are you writing for?
Your target audience obviously!
To impress them and build content according to their needs and wants, the basic step would be to know your audience.
Before you even consider writing any content, you should consider who your audience is, what they like, what they don't approve of, what they want to know (online & offline) and what does your brand offer to them.
If you don't know how to start, ask for their feedback and it's simple as that. All successful companies have to begin with the customer evaluation and then this will set the foundation for all future content.
2: Sell what you promise
Before the reader opens your content the first thing they see is the title.
Use an attention grabbing title that tells the reader everything they will find out if they read your content. Be cautious however, readers do disapprove of over exaggerated and click baiting titles. Following that flow, readers will open your content with an expectation that the article is going to provide them with solutions to their problems.
Focus on creating content revolving around specific solutions that your audience may face and have a satisfying solution or answer for them. If they had a positive experience on your page and found it useful, they will come back for more.
3: Be relevant and relatable
When you have a great title and then create a content, bind the paragraphs together with relevancy and relatability.
A blog with meaning, correct syntax and intelligible instantly keep the audience engaged on your page for longer. If your content speaks to them, your audience would begin to develop a genuine sense of trust in your content and turning them into loyal readers.
4: Give them reason to read your content
With good reputation and loyal followers, regardless what you do there will be support for it. Your readers at this point would have become customers, promoters or even partners with your business.
Take Apple for example: Whatever product they produce regardless of price or actual quality, the reputation they have developed over time has people lining up at every Apple store at launch.
People also respond well to where maximum consumers have tried, tasted and loved the product or service.
So a good place to start is with social media reviews and testimonials.
5: Serve the value
As an SEO and digital services company in Melbourne, we've noticed a trend with digital marketing where people respond well to companies that are respectable and have integrity.
Not only that, if the company is bold and is constantly creating positive change in addition to satisfying customer needs and wants then people will follow your business. With content it is good to strive to deliver valuable content and deliver it well.
Be original and creative when it comes to writing for your audience.
One of the options is to brainstorm and bring the cult topic from the daily happenings that are unspoken but needed to be heard. When you write, have a voice and 'be yourself'. When you communicate with your friends it's not in the monotone business sounding voice.
Be as professional as you like or not, regardless, if you want to keep people engaged with your content and coming back. Be sure to experiment to see what works with your audience.