Whether you have a big or small business, Google Analytics works as a valuable tool in aiding key stakeholders in making important business decisions.
The reports generated can provide you with insights into what is required in your marketing and website plans. Google Analytics provides you with information on how users interact with your website, so that you’ll know what is and isn’t working well for your business, which in turn can increase your likelihood of converting customers and keeping them brand loyal.
As a lot of time, money and resources go into creating campaigns, it’s important to know the results of these past campaigns and your actual return on investment (ROI). The information provided from these reports not only support future decision-making but is also a strong indicator on how well your previous campaigns have performed.
Our Google experts can create customised reports specific to your business needs. This can include information such as bounce-back ratios, click-through rates (CTR), analysis of organic, paid and referral traffic, site speed reports and e-commerce funnels. Our information not only supports decision-making and business growth, but also allows us to create campaigns with a strong track record of conversion rate optimisation and high ROI.