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SEO Tools to Analyse Your Website like Google Does in 2017

SEO companies often face the common query, "Do I truly need an SEO tool?" In essence, the answer is a resounding yes. Utilising an SEO tool is a dependable means to enhance your website's efficiency and visibility. And with a multitude of SEO tools available, it becomes crucial to determine which ones from the extensive list will truly benefit your business.

But why SEO?

SEO tools offer time-saving benefits, cost efficiency, and the ability to enhance your site's performance through comprehensive analysis. These tools come in various forms, some of which are available for free, while others require a financial investment. Here, we present a list of popular SEO tools utilised by the top SEO company in Melbourne, which can provide invaluable assistance to your endeavours.

Google Keyword Planner: Keyword Research

When it comes to conducting thorough keyword research, the Google Keyword Planner stands head and shoulders above the competition. This powerful tool is an indispensable asset for any digital marketer or SEO specialist looking to uncover high-volume keywords and tailor their keyword strategy to perfection.

The Google Keyword Planner offers a wealth of features and insights that enable users to delve deep into the world of search queries. By entering specific keywords or phrases, you can gain access to a treasure trove of data, including search volume trends, competition levels, and even suggested bid estimates for paid advertising campaigns.

Screaming Frog: Auditing Site

Screaming Frog, a handy desktop application, analyses, edits, and audits websites from an SEO perspective. This tool plays a crucial role in ensuring that your site maintains optimal functionality and visibility. 

By using Screaming Frog, you can diagnose and address any bugs or issues that may be hindering your site's ranking and traffic growth. It serves as a valuable resource for optimising your website and maximising its performance in the ever-competitive online landscape.

Ontolo: Backlink Analysis

When it comes to optimising your link-building strategy, Ontolo proves to be an indispensable ally. This robust tool offers a wide range of features that empower you to search for and discover favourable prospects that can elevate your website's authority and visibility.

With Ontolo, you gain the power to identify unbroken links, relevant inbound links, and captivating marketable content that can make a significant impact on your online presence. This tool allows you to customise link queries according to your specific preferences, ensuring that you target the most relevant and valuable prospects for your website.

SimilarWeb: Competitor Analysis

No SEO strategy is complete without understanding and benchmarking against your competitors. That's where SimilarWeb comes in as a valuable tool for gaining digital intelligence. With SimilarWeb, you can compare website traffic and statistics to gain a competitive edge. This powerful tool allows you to uncover flaws, identify opportunities, and highlight the strengths of your own website in relation to your rivals. By harnessing the insights provided by SimilarWeb, you can refine your SEO approach, stay ahead of the competition, and make informed decisions that drive your website's success.

RankTrackr: Ranking Check

A highly precise SEO tool used by SEO companies is the RankTrackr that gives you an account overview of your present SERP statistics with the past improvement. Apart from that you or your clients can get scheduled reports and have an analysis of the competitors’ schemes.

Whitespark: Local SEO Traffic

Whitespark is a great tool to give you a complete study of your local SEO. This facilitates boosting your business with improved ranking and correctly driven services. You get to build your reputation through knowing the local references, collecting feedback and accurately tracking your respective ranks in local areas. 

Google Analytics: SEO Traffic Track

With Google Analytics you become the omniscient of your site. You can get a detailed chart of figures for conversions in terms of leads, sales and revenue. This is a measurement of how well your site is reading the goal-completion metrics.

Hootsuite: Social Media Tracking

Social Media trail is not a considerable priority when it comes to SEO tools. But it’s significant to know how well your site is getting response on social platforms and the way you and your followers are communicating. Hootsuite is one such social interface that will definitely help you keep track of social marketing.

Kickstart your Website’s SEO game with the help of a professional SEO company in Melbourne

Discover how these SEO tools can steer your website towards success. Gain comprehensive support from Webplanners, the renowned SEO Company in Melbourne. Get in touch with us at (03) 9510 0717 and let us guide you on the path to improvement.

Suggested Read: Must-Know Strategies For Optimising Your Site With Google And SEO Tools


How do SEO tools help improve my website's performance?

SEO tools offer various features that can help improve your website's performance. They can provide insights on optimising your website's content, analysing backlinks to enhance your link profile, monitoring keyword rankings to identify opportunities, conducting technical audits to ensure your site is properly crawled by search engines, and analysing user behaviour on your website to enhance user experience.

Can I use SEO tools for free, or are they all paid?

While some SEO tools offer free versions with limited features, many advanced functionalities and comprehensive reports are available only in paid versions. It's recommended to invest in paid SEO tools as they often provide more accurate and in-depth data, as well as additional features to help you effectively analyse and optimise your website.

Are SEO tools easy to use for beginners?

The complexity of SEO tools can vary, but many tools offer intuitive user interfaces and provide documentation or tutorials to help beginners get started. While there may be a learning curve to using some SEO tools, with time and practice, beginners can quickly familiarise themselves with the tools and start utilising them effectively.

Can SEO tools guarantee improved search engine rankings?

SEO tools themselves cannot guarantee improved search engine rankings. They provide data and insights to help identify areas for optimization and track progress, but ultimately, implementing the recommended changes and strategies is essential for achieving improved rankings. SEO tools are valuable tools, but success in search engine rankings relies on various factors beyond just analysing your website.

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Monday, 22 July 2024