With the rising demand for online marketing, paid advertising has also gained significant momentum in past years. Google AdWords is one of the most popular and powerful platforms for paid advertising, and is being used by small, medium and big businesses alike. Google AdWords is deemed to be one of the most profitable advertising methods, and is a great tool for getting qualified traffic to the website. But, it needs to be planned strategically else it can be turn out to be very expensive for the business.


Whether you are new to Google AdWords or have been using it for sometime, here are the commonly made mistakes you should avoid –







Setting up a Google AdWords account is easy, but using it to the benefit of your business is the real challenge. So, don’t let poorly managed campaigns lead to wastage of your time, money and efforts. Experiment and optimize till you understand which combination works best for your business!