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What Has Changed With Google Analytics 4?

Google Analytics 4 is here, bringing many changes to the table. One of those changes is the way you use GA. You no longer need to log into your account daily to check what happened. Instead, you can set up goals and funnels and view data over time. And there are plenty of improvements to the interface too.

The most significant change is that now you won’t need to log in to your Google Analytics account every day to look at data. To know how visitors behave on your site, you need to set up some goals and funnels. Then you’ll be able to view data over time without logging in daily. This makes it much easier to analyse trends and patterns in visitor behaviour.

Another significant change is that you’ll see fewer reports and dashboards. In previous versions, you’d get a lot of different reports and dashboards. You’re getting just three main ones: Traffic Sources, Behaviour Flow, and Conversions. There’s still room for customisation, though. You can add more reports and dashboards if you want. But don’t worry—you’ll still be able to access everything you used to see.

Finally, Google Analytics 4 introduces new features like Goals and Funnel Analysis. These tools allow you to track specific actions visitors take on your site. For example, you could set a goal that says, “Visitors who sign up for our newsletter.” Once someone signs up for your newsletter, you can start tracking conversions. Or you might want to make sure people who visit your site read something before giving you money. So you could set up a funnel that starts with “People who land on my homepage” and ends with “People who convert to buyers.”

You can find out more about The GA4 Google Analytics Update here.

Google Analytics 4 Is Event-Based

Google Analytics 4 offers several improvements over previous versions, including tracking events based on user actions rather than just visits. This allows you to see how people interact with your site, such as what pages they view, where they come from, and how long they spend on each one. You can even use these insights to make better decisions about your marketing strategy.

The event-based model gives you access to information about your visitors’ behaviour, while the session-based model provides all data without regard to relevance. For example, if you’re trying to understand how many people visited your home page versus your blog, the session-based report will show both totals. However, if you want to know which pages are driving traffic, you’ll only find out in the event-based version.

In addition to providing more detailed analytics, the event-based model makes it easier to set up custom variables. Previously, you had to manually add each variable to every report; now, you can choose the ones you’d like to include. To help you decide which ones to use, Google Analytics lets you compare the performance of different variables within the same report.

On the left side of the screen, select “Event-Based Model.” Then, enter the code that appears in the box. You can copy and paste it into the box, write it down, and upload it later. Once you’ve entered the code, save the changes and refresh the page.

Click here for more information on Google Analytics Attribution Models.

Google Analytics 4 Is Easier To Use

Google Analytics is an easy way of tracking different types of conversions. You don’t even need to write any code or create custom reporting. All you need to do is install the plugin and start collecting data. Once installed, it will automatically collect data such as how many people clicked on a link, what device they used, where they came from, and what they did once they got there.

You can set up conversion tracking in just minutes. This lets you see exactly how well each campaign performs and what changes you need to make to improve performance. If you’re already using Google Tag Manager, you’ll find it much easier to implement universal analytics.

Google Analytics 4 Is Better at Cross-Device Reporting

Universal Analytics, launched in 2012, is designed to help marketers understand how people interact across different devices. But it doesn’t do a great job tracking users across multiple devices. This is because UA relies on cookies to keep track of device IDs. Cookies expire after 30 days, meaning that once a user switches to another device, the cookie no longer works.

Event-based tracking in Google Analytics 4 solves this problem by allowing you to set up events based on user actions. For example, if someone visits your blog from a mobile phone, you could set up an event called “mobile.” When that event fires, you’ll receive detailed information about what happened, including the type of browser used, operating system version, etc. You can use this data to determine whether the visitor came from a desktop computer or a smartphone.

Google Analytics 4 Offers Predictive Analytics

Google announced today that it is rolling out a new version of its popular web analytics tool called Google Analytics 4. This update brings significant changes, including predictive analytics, mobile tracking improvements, and a redesigned dashboard.

The new release includes several features aimed at helping advertisers and publishers understand how visitors interact with their sites. For example, Google Analytics 4 allows marketers to see whether certain types of customers will convert into paying ones. With this information, businesses can optimise their marketing efforts accordingly.

Additionally, the new release improves mobile traffic reporting. In addition to showing data about desktop visits, Google Analytics 4 now provides detailed mobile device usage statistics.

Finally, Google Analytics 4 offers a redesigned dashboard. While the previous release included a lot of helpful charts, the new interface makes it easier to find relevant metrics.

How Can Webplanners Help You Transition to Google Analytics 4?

Google Analytics Consulting from Webplanners is tailored to provide meaningful data analysis and recommendations to help companies improve their digital marketing strategy. Our team has years of experience working with clients who need to make sense of their data. We’ve helped our clients increase conversions by up to 50% and reduce bounce rates by up to 30%. We help you make more informed decisions so you can grow your business.

We are a Melbourne-based Google Analytics consulting company specialising in migrating clients from Universal Analytics to Google Analytics 4 (GA4). We offer a free consultation service where we review your current setup and provide recommendations on how to migrate your existing data to Google Analytics 4.

If you would like more information or want to talk to us about migrating your data to Google Analytics 4, please get in touch with us via email: This email address is being protected from spambots. You need JavaScript enabled to view it. or phone at (03) 9510 0717.

Suggested Read: Universal Analytics (GA3) Vs. Google Analytics 4 (GA4)

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Sunday, 16 June 2024