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Author Rich Snippets to be Reduced by 15%

Are you aware of Google authorship? It is nothing but a way to link whatever content you create with Google+ profile. It allows your content to appear in Google search results with the headshot image (your photo) next to it.   When your article or blog content displays your photo besides it, it leads to an improved click through rate - which is ultimately helpful for your personal branding. In the form of author rich snippets, Google enables you to add extra information. The only requirement is your Google+ profile. As a part of search results, your snippet would display the number of people y...
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Another Google Webmaster Penalty - Image Mismatch Manual Action!

Google has rolled out the old manual action viewer in Google Webmaster Tools. There are reports of the new manual action alert - 'image mismatch'!   This manual action is for those images on your site that appear differently - on your site and in Google search engine pages. When the images on your Website do not match what Google is displaying and indexing on the search result pages, the 'image mismatch' manual action comes into picture.   Manual actions are nothing but the penalties from a human reviewer at Google - who has determined certain Websites violating Google's guidelines and/or has ...
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Google Announces the Brand Image Experiment - Only for Branded Ads!!

A number of advertisers have been advertising by adding certain visual informative elements to the search ads along with the features such as product listing ads, media ads, and image extensions; that appear only in response to some branded product queries. Google has now announced its experiment with enormous banner advertisements associated with brands. Introduction of banner advertisements is a significant change for the company and such ads may lead to generate more traffic to the respective advertisers compared to that through traditional advertising. However, this would take the desired ...
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